Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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The overall message coming out of Winter Institute is that independent bookselling is thriving, particularly in light of the decline in ebook sales, Barnes & Noble’s continuing stumbles, and growing opportunities for community engagement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-30 00:00:00 UTC ]
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Hodder has acquired a practical guide to grief by life coach and TV personality Jeff Brazier. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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The ambassador of the United Arab Emirates to Russia addresses extremist propaganda and other challenges modern Muslims face in ‘Letters to a Young Muslim.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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Author E L James has reportedly been in talks with theatre bosses to turn Fifty Shades of Grey into a musical. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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Matt Hancock’s move follows week in which Donald Trump attacked CNN as ‘fake news’ for reporting on dossier on his Russia linksMinisters have summoned media bosses for talks on “accuracy” in journalism amid growing concern over the rise of fake news. Matt Hancock, the minister of state for... Continue reading at The Guardian
[ The Guardian | 2017-01-13 00:00:00 UTC ]
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Penguin Random House has backtracked on its derecognition of the National Union of Journalists and Unite. Continue reading at The Bookseller
[ The Bookseller | 2016-12-22 00:00:00 UTC ]
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The 33-year publishing veteran will oversee all content and sales operations for the company's 40-plus brands. The post EnsembleIQ Taps Jeff Greisch as Chief Brand Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-29 00:00:00 UTC ]
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Jeff Kinney wears his pants properly now, not with the waistband high, up near his belly button. Continue reading at Stuff
[ Stuff | 2016-11-04 00:00:00 UTC ]
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Whether it’s through building a food-porn empire or extending its breaking-news content internationally, BuzzFeed has ambitious global expansion plans. This week, founder Jonah Peretti was promoting the company in Japan, which he claims is BuzzFeed’s fastest growing international market. Digiday... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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With over 7.8 million copies sold in the Baxter Family series alone and a new collection on the way, Christian fiction star Karen Kingsbury reflects on her writing career. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-26 00:00:00 UTC ]
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It's been a disruptive decade for the book business, but Pew's latest research suggests that Americans' reading habits have remained relatively stable. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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‘If I can do it, anyone can,’ says Bibliocloud c0-founder Emma Barnes, who speaks Tuesday at Frankfurt’s The Markets about publishing’s need to know tech. With just one day to go before Tuesday’s (October 18) The Markets: Global Publishing Summit from Frankfurt Book Fair and Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-17 00:00:00 UTC ]
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The bestselling author is looking beyond the shopping lists at the promise of redemption he sees during Christmastime in his new book, 'Because of Bethlehem.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
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Amazon Inc and European Union regulators have started settlement discussions over the internet giant’s ebook deals with publishers, according to news reports. Continue reading at The Bookseller
[ The Bookseller | 2016-10-06 00:00:00 UTC ]
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Here are six ways people can make a difference in the world, according to global anti-poverty activist Marlow, author of ‘Doing Good is Simple.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-27 00:00:00 UTC ]
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For her 10th cookbook, Ina Garten gets personal, gathering recipes for her husband of nearly 50 years, Jeffrey Garten, in 'Cooking for Jeffrey.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-19 00:00:00 UTC ]
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The Royal National Institute of Blind People and HarperCollins have announced a new three year partnership to grow Talking Books' library by 15% to 28,500 titles. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
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Technologies involving big data analysis are becoming so cheap to work with that academic publishers should be innovating in the area even if they are unsure what they are looking to create, Sage's Ian Mulvany told the Association of Learned and Professional Publishers conference. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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Voskamp is following up on her bestseller ‘One Thousands Gifts’ with ‘The Broken Way,’ an exploration of suffering as a pathway to humility, deeper human connections, and radical generosity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
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Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. Here's a roundup of highlights from the... Continue reading at Digiday
[ Digiday | 2016-09-01 00:00:00 UTC ]
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