Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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Bill Swainson on two Mexican journalists who are relentless in their pursuit of the truth. Continue reading at The Bookseller
[ The Bookseller | 2017-05-18 00:00:00 UTC ]
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Mary Elizabeth Winstead had come close to signing on for “Fargo” before, but scheduling conflicts prevented her from taking part in either of the first two seasons of FX’s celebrated anthology series. “I was always pulling my hair out,” Winstead says while stopping by The Times’ video studio. So... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-12 00:00:00 UTC ]
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It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age
[ Advertising Age | 2017-04-28 00:00:00 UTC ]
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Caitlyn Jenner opened up on Monday about her frank new memoir detailing her now two-year-old transition and the bumps along the way, including her three failed marriages, thoughts of suicide while she was relentlessly pursued by paparazzi, and, finally, freedom to be her true self. Continue reading at Stuff
[ Stuff | 2017-04-25 00:00:00 UTC ]
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International Publishers Association president Michiel Kolman has spoken of his organisation's role in lobbying for "robust copyright frameworks and freedom to publish protections” in a speech given in the Chinese city of Chengdu on UNESCO World Book and Copyright Day. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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Renowned makeup artist & best-selling author Bobbi Brown talks finding her passion, leaving her namesake company, and her newest book on "No Limits with Rebecca Jarvis. Continue reading at ABC News
[ ABC News | 2017-04-18 00:00:00 UTC ]
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ABA and its board made good on its promise to promote diversity in the book industry and launched its premier conference for children's booksellers with a keynote address on hiring for diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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Timed to coincide with the SoHo brasserie's 20th anniversary, Reggie Nadelson's 'Balthazar: The New York Brasserie at the Center of the World,' is a deep, unrestricted dive into the restaurant’s persistent allure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-03 00:00:00 UTC ]
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The president of the Association for Library Service to Children discusses efforts to support children and families in a shifting information landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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Hannah Tinti talks to her editor, Noah Eaker, about the process of editing 'The Twelve Lives of Samuel Hawley,' her new novel (in part inspired by the 12 labors of Hercules) about a lifelong criminal vowing to give up a life of crime as his daughter hits adolescence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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What would it look like if America went to war with itself over oil, against a backdrop of devastation from the effects of climate change? The dystopian “American War,” a debut novel by journalist Omar El Akkad, makes such catastrophic “what if?” scenarios personal via an intimate portrait of a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-31 00:00:00 UTC ]
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Ruden, a scholar and translator, reconsiders the most famous passages from the Bible to reveal poetry and lyricism in ‘The Face of Water.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-23 00:00:00 UTC ]
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Shirley MacLaine is on a roll. She became a trending topic on Twitter and Facebook when she appeared at last month’s Oscars with Charlize Theron. Earlier this year, she received the Los Angeles Film Critics Assn. Career Achievement Award and this month was honored at the Texas Film Awards in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-22 00:00:00 UTC ]
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Uber Technologies President Jeff Jones is quitting after less than a year, amid multiple controversies engulfing the ride-hailing company.The scandals range from allegations of sexual harassment and a toxic work culture to the combative behavior of Chief Executive Officer Travis Kalanick. After... Continue reading at Advertising Age
[ Advertising Age | 2017-03-20 00:00:00 UTC ]
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We asked a number of agents and scouts attending this year’s Bologna fair to talk about the trends they’ve been noticing: in themes, in genres, and in international demand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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The Association of American Publishers' annual meeting, held at Penguin Random House earlier this week was themed “Charting the Future,” its centerpiece a Q&A interview by PRH c.e.o. Markus Dohle of Barnes & Noble c.e.o. Len Riggio. Continue reading at The Bookseller
[ The Bookseller | 2017-03-10 00:00:00 UTC ]
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Surprised by a study that found that most Jews identify themselves as Jewish culturally rather than religiously, Pogrebin set out observe every holiday in the Jewish calendar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
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Sree Sreenivasan and Kinsey Wilson, two titans of digital media, are revolutionizing New York City and the ‘New York Times’ for the digital age Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
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The overall message coming out of Winter Institute is that independent bookselling is thriving, particularly in light of the decline in ebook sales, Barnes & Noble’s continuing stumbles, and growing opportunities for community engagement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-30 00:00:00 UTC ]
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