Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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Bartender Jim Meehan of PDT bar and book fame took off time from his newly opened bar in Chicago’s West Loop, Prairie School, to talk about being a spirits nerd and his newly released "Meehan’s Bartender Manual." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-18 00:00:00 UTC ]
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Tamara Mcfarlane, the owner of award-winning indie bookshop Tales on Moon Lane, has signed a three-book deal with kids’ publisher Troika. Continue reading at The Bookseller
[ The Bookseller | 2017-10-13 00:00:00 UTC ]
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Defending freedom to publish, Frankfurt's CEO Talk featured Simon & Schuster CEO Carolyn Reidy and Albin Michel VP Guillaume Dervieux. The post Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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The politics and practicalities of children’s bookselling took center stage at the New Atlantic Independent Booksellers Association gathering in Cherry Hill, N.J., from October 6–8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-12 00:00:00 UTC ]
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In his new book, 'World Without Mind: The Existential Threat of Big Tech', former New Republic editor Franklin Foer offers a powerful critique of Silicon Valley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
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Bestselling author and family physician Joel Fuhrman calls on Americans to give up fast food and processed food, as he lays out the benefits of a nutrient-dense, plant-rich, or nutritarian, diet, which can reverse heart disease, diabetes, and cancer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-04 00:00:00 UTC ]
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La Martinière Groupe, the French parent company of Abrams, is in discussions to merge with fellow French publisher Média‐Participations. The two companies said that they expect to come to an agreement "in the coming months." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Wilson, who manages Rose's Bar and Grill in Brooklyn, discusses her latest cookbook, which is a companion to AMC's 'The Walking Dead,' and details how fans can make everything from deer stew to acorn cookies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
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From its launch in 2001, Wikipedia—the Internet’s hugely popular, user-created free encyclopedia—was viewed with suspicion by reference publishers and librarians. But today, many publishers and librarians today are collaborating with Wikipedia, seeing it not as a threat, but as an ally that can... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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Yiddish expert Jeremy Dauber examines the nature of Jewish humor and its impact on Jewish history and culture, from rabbinic jokes in the Talmud to Jerry Seinfeld. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-13 00:00:00 UTC ]
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Catholic blogger Brandon Vogt is drawing on his extensive conversations with atheists to defend his faith in ‘Why I Am Catholic (and You Should Be Too).’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-21 00:00:00 UTC ]
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Talking of 'innovative and affordable solutions to assist schools and universities,' Odilo announces a deal with the European Commission. The post Industry Notes: EC Chooses Spain’s Odilo; Quarto Breaks Off Talks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-17 00:00:00 UTC ]
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Quarto has terminated discussions with a potential bidder to acquire the company. Continue reading at The Bookseller
[ The Bookseller | 2017-08-17 00:00:00 UTC ]
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A week after it revealed that it had received an unsolicited takeover offer, the Quarto Group announced this morning that its discussions with the potential buyer have ended. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-16 00:00:00 UTC ]
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An economics professor takes a global journey through the world of wine, with stops in Syria, Lebanon, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-16 00:00:00 UTC ]
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lllustrated publisher Quarto has announced it is considering a sale, following a preliminary approach from a third party to acquire it at "a price that the board considers attractive and reflective of the inherent value of the business as a global publishing platform". Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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How can modern readers relate to the Bible’s descriptions of direct human interactions with God? Harvard professor and biblical scholar James Kugel provides some possibilities in ‘The Great Shift: Encountering God in Biblical Times.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-08 00:00:00 UTC ]
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Simon & Schuster's president and c.e.o. Carolyn Reidy will be a “Guest of Honour” at this year’s Frankfurt Book Fair and will speak about “strategic developments in international publishing”. Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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Speaking on the first day of Frankfurt Book Fair, the CEOs of Simon & Schuster and Albin Michel will discuss the evolving world audience. The post Frankfurt’s CEO Talk: Simon & Schuster’s Carolyn Riedy and Albin Michel’s Guillaume Dervieux appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-27 00:00:00 UTC ]
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