Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
News tagged with:
#longtime reader
#jersey shore
#business owners
In his new graphic biography, 'Is This Guy for Real? The Unbelievable Andy Kaufman,' cartoonist Box Brown documents the life of the eccentric comedian, actor and professional wrestling performer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#box brown
#graphic biography
Jeff Daniels will play the inimitable lawyer Atticus Finch in Aaron Sorkin’s forthcoming Broadway adaptation of Harper Lee’s classic novel “To Kill a Mockingbird,” a spokesman for the production announced Thursday. The show, which will be directed by Tony Award-winner Bartlett Sher (“The King and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#aaron sorkin
#harper lee
International ebook retailer Rakuten Kobo has a long history of partnering with retailers to deliver ebooks, but Kobo its new partnership with Walmart is on a whole different level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long history
#deliver ebooks
Warner Bros. is in talks with Paul King, the director of the two "Paddington" films, to take on a new adaptation of “Willy Wonka”, according to Variety magazine. Continue reading at The Bookseller
[ The Bookseller | 2018-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#warner bros
We caught up with Briscione, author of the forthcoming book 'The Flavor Matrix' (HMH), to find out how chemistry is the key to why certain ingredient combos work—from pizza, to caramel and fish sauce. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-06 00:00:00 UTC ]
More news stories like this |
During his Winter Institute 13 keynote address, author Junot Diaz delivered a blistering political statement urging the publishing industry to "stop talking about diversity and start decolonizing our shelves." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#stop talking
The Independent Publishers Caucus, a new advocacy organization, met during WI13 in Memphis on Monday. Topics of discussion included funding the group and developing stronger ties between indie presses and indie booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advocacy organization
#indie presses
#indie booksellers
Acknowledging the patriarchal society of biblical times, author Mesu Andrews finds inspiration among the obscure women in Scripture and hopes to add more to their stories in her award-winning novels, including her latest, ‘Isaiah’s Daughter.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biblical times
#award-winning novels
White middle class men should not be afraid to talk about and challenge publishing's lack of diversity, Unbound c.e.o. Dan Kieran has said. Continue reading at The Bookseller
[ The Bookseller | 2018-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dan kieran
We need to look beyond a debate about audiobook rights if we want the market to flourish, says Dominic White. Continue reading at The Bookseller
[ The Bookseller | 2017-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook rights
We spoke with activist Dias and asked her to reflect on her activism and publishing journey so far, and to share some of her future goals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#diverse books
#marley dias
Tavis Smiley was to narrate a stage production based on “Death of a King,” his 2014 book written with David Ritz. The touring show was canceled after accusations of sexual misconduct against Mr. Smiley. Continue reading at The New York Times
[ The New York Times | 2017-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tavis smiley
#talk show
#misconduct allegations
#sexual misconduct
Foreign rights experts gathered during this week's GKC conference for a discussion of some of the areas of recent growth within the children's market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gkc conference
#recent growth
The Graywolf Press executive editor’s authors have had a remarkable run of being nominated for—and winning—some of literature's biggest awards, all the way up to the Nobel. It seems as if everything Shotts acquires turns to gold. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pw notables
#remarkable run
The 'new influencers,' a panel in Montréal's professional program asserted, are the ones who can reach consumer-readers where they live. The post Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian publishing
'We trust that the European Commission will take the specific nature of the (ebook) sector into account," says the Börsenverein' Jessica Sänger. The post European Booksellers Cheer as Digital Market Talks on Ebooks and Geo-Blocking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european commission
#ebook sector
#jessica snger
Ahead of the theatrical release of ‘Star Wars: The Last Jedi’ on Dec. 15, the founder of the U.K.-based Church of Jediism discusses the challenges and appeal of the Jedi-based faith in his book, ‘Becoming the Force.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#theatrical release
#star wars
Nearly 10,300 scholars gathered in Boston from Nov. 18-21 for the annual meetings of the American Academy of Religion (AAR) and the Society of Biblical Literature (SBL), marking an almost 8.5% increase in attendance from last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#attendance rises
#annual meetings
#american academy
#religion aar
#5% increase
U.S. Atty. Gen. Jeff Sessions, during questioning at a congressional hearing Tuesday, sidestepped questions about whether President Trump’s vitriol toward CNN was factoring into the Department of Justice’s review of a mammoth media merger. AT&T is trying to buy Time Warner Inc. — which owns... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#owns cnn
#jeff sessions
#president trump
The AASL president shares his enthusiasm for this weekend's National Conference, and his vision for the organization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#school librarian
#national conference