Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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Publishers are still challenged by digital media's limitations, but a few have found solutions. The post Magazine Media: Talking About a Better User Experience Isn’t Enough appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-28 14:20:54 UTC ]
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Talks are underway for a film adaptation of Helen Fielding's Bridget Jones: Mad About the Boy (Vintage). Continue reading at The Bookseller
[ The Bookseller | 2019-05-20 21:56:32 UTC ]
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Cultural critic Damon Young discusses his memoir ‘What Doesn’t Kill You Makes You Blacker,’ and its goal of filling gaps in racial perceptions. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-05-16 00:00:00 UTC ]
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The Toronto Comic Arts Festival, an international show of indie comics and graphic novels, was held May 11 and 12 at the Toronto Reference Library, and honored acclaimed manga artists Junji Ito and Hiromi Takashima; PW also interviewed Oni Press publisher James Lucas Jones about the recent... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-15 04:00:00 UTC ]
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D.L. Miller's illustrated BigFoot books bring some of the world's most amazing places home to young readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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For Cindy Heidemann, a field sales representative for Publishers Group West and Two Rivers (part of Ingram Publisher Services), reps are “enablers.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
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It takes a village to raise a child—and to create a successful bookstore, if the experience of booksellers Hilary and Mike Gustafson is any indication. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
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New Atlantic Independent Booksellers Association members gathered in Baltimore on April 25 for discussions about bookseller education, health care, and finances for independent bookstores across the region. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-29 00:00:00 UTC ]
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Welcome to Day 1 of the Digital Content NewFronts. Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane will be live-blogging the week-long dog-and-pony show where digital publishers, from YouTube and Twitter to Condé Nast and Meredith, are presenting buzzy new content and ad products to... Continue reading at Advertising Age
[ Advertising Age | 2019-04-29 00:00:00 UTC ]
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For more than a year, the Observer writer has been probing a darkness at the heart of Silicon Valley. Last week, at a TED talk that became a global viral sensation, she told the tech billionaires they had broken democracy. What happened next?If Silicon Valley is the beast, then TED is its belly.... Continue reading at The Guardian
[ The Guardian | 2019-04-21 00:00:00 UTC ]
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Ruth Reichl, former editor-in-chief of Gourmet magazine — previously a food editor and restaurant critic for the Los Angeles Times — released her newest memoir, “Save Me The Plums,” earlier this year, telling a “tale of the end of American magazine media as we knew it.” The book is also many... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
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Susan Orlean cracked open her book and bent toward the microphone. “Covers burst like popcorn,” she said, reading from her book about the mysterious 1986 fire at downtown L.A.’s Central Library. “Pages flared and blackened and then sprang away from their bindings, a ream of sooty scraps soaring... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
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The National Enquirer, the tabloid that billionaire Jeff Bezos accused of extortion earlier this year, is on the block to be sold by parent company American Media Inc. American Media’s board conducted a review of its tabloid business, including the Globe and National Examiner brands, and... Continue reading at Advertising Age
[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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In his newest work of graphic nonfiction, cartoonist Box Brown turns to the history and cultural impact of marijuana in 'Cannabis: The Illegalization of Weed in America,' which was published April 2 by First Second. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-02 00:00:00 UTC ]
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An interest in ‘how women reframe stories in a feminist framework’ and more was part of the discussion in a Market Focus Indonesia panel at the London Book Fair earlier this month. Editor’s Note: As we look today at comments from women authors, particularly in the Indonesian market, we’d like to... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
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In his new book, 'Falter: Has the Human Game Begun to Play Itself Out?', the pioneering science writer and environmental activist offers a thoughtful, sobering look at the future of humanity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
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Mike Trout is not setting parameters for any potential negotiations between himself and the Angels. The All-Star outfielder said Friday morning, some 18 hours after the Philadelphia Phillies agreed to sign free agent Bryce Harper to a 13-year, $330-million contract, that, in an ideal world, he... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-02 00:00:00 UTC ]
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The New York Rights Fair has announced the winners and honorees in the “Talking Pictures: Selected Books” program; awards were given in five categories for excellence in book design, including children’s picture books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-28 00:00:00 UTC ]
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In ‘Consider the Women,’ Debbie Blue is challenging traditional male interpretations of the biblical stories of Hagar, the mother of Islam, Esther, the heroine of Judaism, and Mary, the mother of Jesus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-27 00:00:00 UTC ]
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'Written by Jody Houser with art by M.J. Kim, 'Faith: Dreamside' collects the ongoing adventures of Faith Herbert, aka Zephyr, Valiant Comics’ breakout fangirl-turned-plus-sized superheroine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-26 00:00:00 UTC ]
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