Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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Sharon Robinson, whose new memoir looks at her family’s activism, has some advice for kids — and parents. Continue reading at The Washington Post
[ The Washington Post | 2019-08-27 11:00:00 UTC ]
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PW caught up with Spanish wellness expert Corbera to discuss his latest book, 'Encuentros con mi alma' ('Encounters with my soul'). The book is published by Grano de Mostaza and distributed in the U.S. by Spanish Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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A San Diego Comic-Con attendee meets George Takei and discusses the impact he and his graphic memoir had on this reader's outlook and activism. Continue reading at Book Riot
[ Book Riot | 2019-07-31 10:39:38 UTC ]
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Tami Simon, who grew a personal collection of audio recordings into Sounds True Publishing, discusses her career, humanity’s endless search for answers, and the changing needs of readers looking for spiritual wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-23 04:00:00 UTC ]
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The Pulitzer Prize winner discusses his new novel, and Jon Gertner talks about “The Ice at the End of the World.” Continue reading at The New York Times
[ The New York Times | 2019-07-19 19:27:58 UTC ]
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The city's newest book festival, to be held at the Hauser & Wirth Los Angeles arts complex, will host four panels on July 20 and 21 as part of its programming, which will also include more than 20 exhibitors from L.A. and other cities on the West Coast. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-15 19:02:44 UTC ]
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Sophie Cameron chats about LAST BUS TO EVERLAND, her new YA novel featuring magical realism and LGBTQ heroes, set in Scotland. Continue reading at Book Riot
[ Book Riot | 2019-07-15 10:31:25 UTC ]
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It’s a timely moment for the “Stark Trek” alum to look back at his early years behind barbed wire during World War II. Continue reading at The Washington Post
[ The Washington Post | 2019-07-12 12:00:00 UTC ]
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Netflix International Originals will be centerstage in the Frankfurt Pavilion when the division's vice-president Kelly Luegenbiehl speaks. The post Frankfurter Buchmesse Names Netflix’s Kelly Luegenbiehl for CEO Talk appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-09 12:25:50 UTC ]
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Try these titles to spark conversation about sadness, identity and other challenging issues Continue reading at The Washington Post
[ The Washington Post | 2019-07-08 13:00:00 UTC ]
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Former prime minister David Cameron will “talk candidly” to mark the publication of his long-awaited autobiography, For The Record (William Collins), in a series of events. Continue reading at The Bookseller
[ The Bookseller | 2019-07-04 16:12:23 UTC ]
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Imagine being ushered into a vast and palatial room on a sumptuous estate to rival Versailles… and before you, across a golden table, lies a smorgasbord of delights. A banquet fit for a king, a queen, or even an emperor. As you gaze upon this wonder, you’re told you may eat only one meal from […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-02 19:16:57 UTC ]
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WPP confirmed on Monday it is in exclusive talks with Bain Capital to sell its majority stake in Kantar to the Boston-based private-equity firm, following "press speculation." The potential deal values the data, insights and consulting giant at $4 billion, according to WPP's statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-07-01 20:08:21 UTC ]
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“Unlike some of my hard science fiction books, such as ‘Seveneves’ — where I sweated the details of orbits, rocket engines, etc. — ‘Fall’ is meant to be read as more of a fable,” he says. Continue reading at The New York Times
[ The New York Times | 2019-06-28 09:00:08 UTC ]
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Longtime Christian publishing executive Dave Lewis reflects on 43 years in the book business and discusses what he calls the changing but promising future for the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
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Two industry veterans would like to see Bezos allocate some of her $35 billion in Amazon stock to expand the universe of readers with a national library endowment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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With librarians preparing to gather in Washington for the 2019 Annual Conference, PW recently caught up with ALA's Kathi Kromer to talk about navigating today's unusual political climate, and why 'year-round advocacy' is the office's defining strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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Supreme Court Justice Sonia Sotomayor came down from the stage and walked among the tables at her BookExpo appearance Thursday evening. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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Women dominated the opening Leadership Roundtable at Book Expo, as the panel suggested audio is no longer a competitive format and called for greater diversity in publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-05-30 21:39:50 UTC ]
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Leading film scouts and agents spoke on New York Rights Fair panel, explaining how they make a piece of content come alive for a producer or studio executive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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