Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
News tagged with:
#longtime reader
#jersey shore
#business owners
In this conversation with a featured speaker, PW checks in with Rebecca Solnit, who will give the afternoon keynote on Wednesday, January 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#rebecca solnit
#featured speaker
#pw checks
In this conversations with featured speakers, PW checks in with Jason Reynolds and Ibram X. Kendi, who will discuss Stamped at a panel on Friday, January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#jason reynolds
#featured speakers
#pw checks
Yes, much of it looks at how we will survive the apocalypse. But we also have the more hopeful genre of solarpunk Continue reading at The Washington Post
[ The Washington Post | 2020-01-06 23:50:02 UTC ]
More news stories like this | News stories tagged with:
#science fiction
Mary Webber O'Malley of Anderson's Bookshop in Naperville, Ill., recommends 'The Roxy Letters' by Mary Pauline Lowry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#roxy letters
#bookshop
In a December 18 letter, lawyers for Barnes & Noble informed the court that the parties “are now prepared to proceed with a settlement conference,” which is scheduled for January 27 before magistrate judge Gabriel Gorenstein. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-01 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#defamation case
#settlement conference
The only actor to appear in every film of the Skywalker saga reflects on his experience in the book “I Am C-3PO: The Inside Story.” Continue reading at The Washington Post
[ The Washington Post | 2019-12-20 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#star wars
#inside story
#memoir
In his new role as chair of the Book Industry Study Group, industry vet Andrew Savikas discusses the challenges and opportunities facing publishers in an age of rapidly evolving technology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book industry
The unfinished illustrations in the book are themselves an act of optimism, encouraging children to imagine a world without lines others create for them. “Children teach us,” writes Ai-Jen Poo, cofounder of Families Belong Together, a coalition of close to 250 organizations working to end family... Continue reading at Fast Company
[ Fast Company | 2019-12-17 12:30:49 UTC ]
More news stories like this | News stories tagged with:
#family separation
#power dynamics
#book published
#coloring book
Gregory Boyle, founder of Homeboy Industries, shared "Barking to the Choir" with the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-17 03:46:56 UTC ]
More news stories like this | News stories tagged with:
#gregory boyle
#times book
With over four decades of experience in the book business, publisher of St. Martin's Essentials Joel Fotinos reflects on changes and growth in mind-body-spirit publishing and where the category is headed in the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#joel fotinos
#book business
In this episode, taped live at the Miami Book Fair, writer Jeff VanderMeer and editor Ann VanderMeer talk to Fiction/Non/Fiction podcast co-hosts V.V. Ganeshananthan and Whitney Terrell about editing The Big Book of Classic Fantasy anthology, historical understandings of fantasy, editing beyond... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-05 09:48:07 UTC ]
More news stories like this | News stories tagged with:
#jeff vandermeer
#classic fantasy
#taped live
#whitney terrell
#literary fiction
#big book
As the Harry Potter play officially opens in San Francisco on Sunday, the production continues to sidestep a deeper discussion about casting. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-01 23:54:38 UTC ]
More news stories like this | News stories tagged with:
#cursed child
#harry potter
On a special episode of the podcast, taped live, editors from The New York Times Book Review discuss this year’s outstanding fiction and nonfiction. Continue reading at The New York Times
[ The New York Times | 2019-11-26 16:47:15 UTC ]
More news stories like this | News stories tagged with:
#special episode
#taped live
#outstanding fiction
#times book
The bestselling author returns with his sixth book, Talking to Strangers, and a little advice about trust, relationships, and the lies people tell. The post Malcolm Gladwell Talks to Strangers appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-11-19 17:00:28 UTC ]
More news stories like this | News stories tagged with:
#sixth book
#bestselling author
Elton John was greeted by a standing ovation last night as the legendary singer took to the stage to discuss his life in the spotlight. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 16:03:01 UTC ]
More news stories like this | News stories tagged with:
#david walliams
#elton john
#memoir
For the third time since October, the parties have asked the court to hold off ruling on two pending motions while talks continue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
More news stories like this |
Jeff Kinney has come in like a Wrecking Ball, with the 14th Wimpy Kid title knocking Lee Child’s Blue Moon (Bantam) from the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 04:42:43 UTC ]
More news stories like this | News stories tagged with:
#jeff kinney
#sblue moonbantam
The justice and Jeffrey Rosen explore the Supreme Court’s role, its future — and her own. Continue reading at The Washington Post
[ The Washington Post | 2019-11-08 13:52:56 UTC ]
More news stories like this | News stories tagged with:
#supreme court
Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
More news stories like this | News stories tagged with:
#yankee publishing
#general manager
#editorial teams
#cookbook
#hearst
#bonnier
In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
More news stories like this | News stories tagged with:
#football season
#time spent
#market research
#nielsen