Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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The Michigan native teams up with bestselling author Don Winslow in new pro-Biden video. Continue reading at HuffPost
[ HuffPost | 2020-10-28 08:46:27 UTC ]
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Walter Mosley was given a Lifetime Achievement Award at this year's Bouchercon 2020. In an interview with 'PW,' Mosley touched on topics ranging from his career to the progress mystery organizations have made in addressing diversity concerns. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-20 04:00:00 UTC ]
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“The Way Inn,” “The Terror,” “The Deep” and pretty much anything by Shirley Jackson. Continue reading at The Washington Post
[ The Washington Post | 2020-10-19 15:34:52 UTC ]
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The NBA star has joined the ranks of Oprah and Reese with a club that highlights underrated writers. Continue reading at The Washington Post
[ The Washington Post | 2020-10-19 13:00:00 UTC ]
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A deep dive into the history of book clubs, including Black and Queer book club spaces. Continue reading at Book Riot
[ Book Riot | 2020-10-16 10:34:00 UTC ]
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A former divorce attorney explores some of the most prevalent problems in marriages and how to solve them in her new book, 'Before You Split.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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The next Publishing Perspectives Talk at the 2020 Frankfurt Book Fair is on the digital-format usage by consumers during pandemic lockdowns. The post Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 20:46:14 UTC ]
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The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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Ilex Press, an imprint of the Octopus Publishing Group, has acquired Talk Art: Everything You Wanted to Know About Contemporary Art but Were Afraid to Ask by actor Russell Tovey and gallerist Robert Diament. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 01:00:34 UTC ]
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The trio of Publishing Perspectives Talks this year brings together some of the sharpest players in their respective sectors for agile debate. The post Frankfurter Buchmesse Online: Our Publishing Perspectives Talks 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 02:42:40 UTC ]
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Brosh’s long-awaited graphic memoir comes seven years after her bestseller, “Hyperbole and a Half.” Continue reading at The Washington Post
[ The Washington Post | 2020-10-08 11:49:19 UTC ]
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In packed workshop sessions and thematic buzz panels, booksellers and editors were able to rekindle much of the educational reason for attending—and some of the interpersonal reasons as well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
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Bestselling author Cory Doctorow on his crowdfunded effort to tip the scales against Audible's DRM-enforced market dominance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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Faber will publish How To Write One Song by Jeff Tweedy of US rock band Wilco in October. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 20:41:03 UTC ]
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Mieko Kawakami, whose poignant and pointed debut novel Breasts and Eggs is this season’s LARB’s Book Club selection, joins Medaya Ocher and Boris Dralyuk to discuss her career as a musician, poet, blogger, and author, the challenges facing women around the world, the state of Japanese... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-07-24 17:23:00 UTC ]
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In ‘Baggage’ (HCI, Oct.), environmental journalist Hance conveys what it’s like to travel with severe anxiety and OCD. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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At Electric Literature, Ann and Jeff VanderMeer take a look at fantasy’s impact on comtemporary pop culture, in their introduction to the new collection, The Big Book of Modern Fantasy. “Fantasy becomes something of use to a writer to make a political or social statement,” they write. “It’s not... Continue reading at The Millions
[ The Millions | 2020-07-20 20:30:05 UTC ]
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‘PW’ Talks with bestselling fantasy novelist V.E. Schwab about 'The Rebel Army', the final volume in her graphic novel trilogy 'Shades of Magic: The Steel Prince', which was published July 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-15 04:00:00 UTC ]
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During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek
[ AdWeek | 2020-07-10 15:04:30 UTC ]
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When the pandemic shut down U.S. schools nationwide in March, Scholastic Corp. immediately offered a free online learning hub for millions families with kids Continue reading at ABC News
[ ABC News | 2020-07-05 14:03:09 UTC ]
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