Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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When Trump’s former national security adviser was told his proposed title had a sexual connotation, he reportedly told publishers their minds were "in the gutter." Continue reading at The Huffington Post
[ The Huffington Post | 2021-06-30 08:23:11 UTC ]
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For nine years, Rodgers was a celibate gay Christian speaking about the benefits of conversion therapy, and in her forthcoming memoir 'Outlove: A Queer Christian Survival Story,' she chronicles her journey into peace, a loving marriage, and advocacy for LGBTQ Christians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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Christopher M. Finan, the executive director of the National Coalition Against Censorship, says conversation is needed to bridge divides. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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In a keynote Q&A with HarperOne executive editor Rakesh Satyal, Ijeoma Oluo advocated for ordinary people dismantling racism at the grassroots level and spoke about her forthcoming book, 'Be a Revolution.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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A few of the fresh voices: Tade Thompson, Nnedi Okorafor, Sofia Samatar and Suyi Davies Okungbowa. Continue reading at The Washington Post
[ The Washington Post | 2021-05-14 14:00:00 UTC ]
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Anna Sale’s book — an offshoot of her podcast — shows readers the value of opening up about death, sex, money and other subjects. Continue reading at The Washington Post
[ The Washington Post | 2021-05-10 12:00:00 UTC ]
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“Nomadland,” a film inspired by and featuring non-actor sources from journalist Jessica Bruder’s 2017 nonfiction book of the same name, just swept the Academy Awards. Both book and film explore the life of America’s “new nomads,” who live without traditional housing since losing their savings in... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-07 17:41:46 UTC ]
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“Collision of Power” will be part memoir and part investigation into what’s ahead for the free press. Continue reading at The Washington Post
[ The Washington Post | 2021-04-28 16:45:36 UTC ]
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After a lifetime in Christian books — selling, distributing, and publishing — Jeff Crosby will take the reins at the Evangelical Christian Publishing Association on August 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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The best-selling author and Virginia Cavaliers fan discusses his new novel, “Sooley.” Continue reading at The Washington Post
[ The Washington Post | 2021-04-25 12:00:00 UTC ]
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Popular 'New Yorker' cartoonist Will McPhail branches out with his first long form graphic novel 'In', to be published by Houghton Mifflin Harcourt in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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Writings by Brenda Peynado, Elizabeth Hand, Izumi Suzuki, Bruce Sterling and more. Continue reading at The Washington Post
[ The Washington Post | 2021-04-06 13:00:00 UTC ]
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The ever-shifting author of “Annihilation” experiments with a more naturalistic plot while still exploring the Earth’s destruction. Continue reading at The Washington Post
[ The Washington Post | 2021-04-06 12:00:00 UTC ]
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“You’re allowed to hate it,” Pinborough says of the ending of her book — and the show. Continue reading at The Washington Post
[ The Washington Post | 2021-03-26 06:00:00 UTC ]
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Here’s hoping more books like “The Calcutta Chromosome” and “Machinehood” will reach a wider audience. Continue reading at The Washington Post
[ The Washington Post | 2021-03-22 15:33:17 UTC ]
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Burge’s book, 'The Nones: Where They Came From, Who They Are, and Where They Are Going' (Fortress, out now), cites research listing atheists and agnostics each at 6% of the U.S. population, while 20% identify as “nothing in particular." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-19 04:00:00 UTC ]
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Before I write about my experiences of being disabled and working in publishing, I need to add a caveat. I love this industry. I had so much fun whilst working in it. It’s full of incredibly kind and hard-working and empathetic and passionate people. Most of my managers over the years went above... Continue reading at The Bookseller
[ The Bookseller | 2021-03-15 16:32:42 UTC ]
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Waterstones is closing its branch in Brentwood, Essex, saying it was unable to renegotiate the lease. Continue reading at The Bookseller
[ The Bookseller | 2021-03-09 11:37:35 UTC ]
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This new play based on Martin McKenna’s memoir tells a difficult story with theatrical skill and artistic heart. Continue reading at The Conversation
[ The Conversation | 2021-03-01 05:56:16 UTC ]
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Many of our favorite books are better as films. Other times, it’s better to stick with the book. Continue reading at The Washington Post
[ The Washington Post | 2021-02-23 17:17:00 UTC ]
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