Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,” in which he explained that the Harry Potter series would now be available to me for free in the Kindle Owner’s Lending Library. On today’s visit, Jeff’s telling me that Amazon Prime is celebrating its 7th anniversary and what a success the program has been. And he’s right. It’s possibly the best $79 per year I’ve ever spent. Free two-day Shipping on nearly everything I buy, instant streaming of thousands of movies and TV shows, and the ability to borrow books on my Kindle. But why is Jeff always talking to me? What’s with all these personal appeals from the creator of the world’s largest online retailer? Here’s why: In my work with online community owners, I often talk about the three Cs of customer retention: content, community, and character. It's the third that often confuses people. What does character have to do with customer retention or building brand loyalty? Character is really about positioning. In their classic book, Positioning, Al Reis and Jack Trout demonstrated that most people will only remember a few things about you or your company. The takeaway is that you can either decide what those few key things will be, or let the market decide. In other words, you... Continue reading at 'Fast Company'
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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Religion columnist Riess explores how changing behaviors and a ‘crisis of belief’ among millennials is impacting the LDS Church in her new book, ‘The Next Mormons.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-20 00:00:00 UTC ]
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Eisner Award-winning comics artist Faith Erin Hicks’ first work of young adult prose, 'Comics Will Break Your Heart,' is named after a quote by legendary superhero artist Jack Kirby. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-20 00:00:00 UTC ]
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Through a series of vignettes, prolific author and philosopher of religion Nicholas Wolterstorff highlights the communities, philosophies, and faith that shaped his life and writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-11 00:00:00 UTC ]
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The owner of Canadian music business Sunrise Records, Doug Putman, is in rescue bid talks for HMV. Continue reading at The Bookseller
[ The Bookseller | 2019-02-05 00:00:00 UTC ]
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Women’s lifestyle website The Pool is reportedly in crisis talks, with staff yet to receive their January wages. Continue reading at The Bookseller
[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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Media mergers between BuzzFeed and other top digital publishers are exciting to think about. But don't bet on them happening anytime soon. The post Video Briefing: BuzzFeed layoffs prompt new talk of mergers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-30 00:00:00 UTC ]
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“The demand for gender equality is growing louder, and it is coming from all over the world,” Gates told attendees at the opening of the ALA meeting. But progress is not inevitable, she warned. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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The conversations at Winter Institute 14 in Albuquerque, N.M., on Wednesday focused on commerce, covering sales data, and the best ways to capture pre-order sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-24 00:00:00 UTC ]
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Penguin Random House completed moving its Penguin staff members that had been working on Hudson St. to 1745 Broadway, where Random House has long had its headquarters, on January 2. PW talked with PRH US CEO Madeline McIntosh about the move. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
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The contest, part of a cultural initiative of the New York Rights Fair celebrating excellence in book design in five categories, is now open for submissions for its 2019 awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-08 00:00:00 UTC ]
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Administrators are in “ongoing” talks with book suppliers to HMV and trying to “make new arrangements” after the music retailer collapsed for a second time. Continue reading at The Bookseller
[ The Bookseller | 2019-01-04 00:00:00 UTC ]
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In his new book, religion professor Michael Muhammad Knight presents 40 views of the prophet Muhammad, painting him in an unexpected light and demonstrating the wide-ranging diversity within the Muslim world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-12 00:00:00 UTC ]
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In her new book, president of Proverbs 31 Ministries and bestselling author of ‘Uninvited’ Lysa TerKeurst delves into the recent pain of her husband’s infidelity, a cancer diagnosis, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-28 00:00:00 UTC ]
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On a recent morning, chefs David McMillan and Frédéric Morin sat at Chateau Marmont, the swank hotel on the Sunset Strip, to talk about their new book, “Joe Beef: Surviving the Apocalypse, Another Cookbook of Sorts.” It is a sequel to their debut cookbook, which they also wrote with Meredith... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-23 00:00:00 UTC ]
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Italian director Saverio Costanzo spoke with Fast Company about the challenge of adapting the first novel in the Neapolitan series (as a man, no less). In 2007, Italian director Saverio Costanzo wrote to the publisher of Elena Ferrante’s novella The Lost Daughter and asked if he could option the... Continue reading at Fast Company
[ Fast Company | 2018-11-23 00:00:00 UTC ]
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Diary of a Wimpy Kid author Jeff Kinney has launched a diary writing competition for children with his publisher Puffin and the National Literacy Trust. Continue reading at The Bookseller
[ The Bookseller | 2018-11-20 00:00:00 UTC ]
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In ‘Why Religion,’ Princeton religion professor Elaine Pagels searches for meaning, hope, and courage following the death of her young son as well as her husband one year later. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-08 00:00:00 UTC ]
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PW talks with Rina Ayuyang, an artist and the publisher of Yam Books, about her new graphic memoir, 'Blame This on the Boogie,' a look back at her love of musicals, disco and growing in an immigrant Filipino family in the 1970s. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-06 00:00:00 UTC ]
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Jeff Kinney will speak to children in Newcastle and Edinburgh this autumn as part of an international tour to promote the next title in the Wimpy Kid series. Continue reading at The Bookseller
[ The Bookseller | 2018-10-19 00:00:00 UTC ]
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At Frankfurt's annual CEO Talk, Macmillan CEO John Sargent took questions from journalists on 'Fire and Fury,' Rowohlt, and other topics. The post CEO Talk: Sargent on Rowohlt and ‘Fire and Fury’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-11 00:00:00 UTC ]
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