Publishers Talk Vulnerabilities and Opportunities on Final Day of Folio: Show

Trying something new isn’t always within the fabric of publishers, especially if they’re unsure of the results. In the final day of the 2018 Folio: Show, speakers highlighted how fighting through these moments of discomfort with a new brand, platform, or strategy can lead to more loyal readers and customers. Back in 2005, podcasts were barely on most people’s radar. That’s when many leaders within the space took their initial steps in dominating the platform. CaskStrength Media managing director Christina Philburn detailed her and her husband’s journey in taking such a leap, launching a podcast about whiskey. Thirteen years later, WhiskeyCast pulls in mid-six figures a year, publishing twice a week. While this sounds like an industry-insider podcast, only 11 percent of its audience actually works in alcohol. By creating such unique and specialized content, the podcast has become the “voice in everyone’s head when they’re buying whiskey,” said Philburn. At larger organizations, it’s possible to take advantage of the level of intimacy that podcasts provide, since it’s still a nascent market. Law.com is going through that journey now, unrolling podcasts that cater to its audience of lawyers, judges, and academics. “When we initially started doing this, our approach was everybody just do a podcast and we will figure out,” said Leigh Jones, editor-in-chief of Law.com. “We weren’t getting what we wanted.” Instead, Jones formalized the editorial process and decided she would... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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Media Execs Talk New Revenue Streams and Building on Loyal Audiences at the Folio: Show

Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media.  Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
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Folio: Show Speakers Highlight Brand Power on Day One

Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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The Folio: Q&A: Talking Luxury Publishing with Robb Report Editor Brett Anderson

Folio: chats with Brett Anderson, Robb Report editor-in-chief, about the growing affluent audience and maintaining a successful print title in the digital age. The post The Folio: Q&A: Talking Luxury Publishing with Robb Report Editor Brett Anderson appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-08 00:00:00 UTC ]
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Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers

Defending freedom to publish, Frankfurt's CEO Talk featured Simon & Schuster CEO Carolyn Reidy and Albin Michel VP Guillaume Dervieux. The post Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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Fall Regional Bookselling Shows 2015: Publishers Offer Economics of Publishing 101 for Booksellers

Publishers will be using profit-and-loss statements to educate booksellers about their financial realities at this year's regional trade shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Obituary: Patricia Day Stein, of Stein and Day Publishers

Patricia Day Stein, who was v-p and co-founder of the book publisher Stein and Day with her then husband Sol Stein, died on July 16 in Sleepy Hollow, N.Y., of natural causes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Undisputed “World’s Greatest Author” finally lands Big 5 publishing deal.

Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
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Publishing Gets the Reality Show Treatment with 'America’s Next Great Author'

The reality show format offers amateurs and unknowns a chance to display their latent talent and work with mentors to nurture it in a competition charged with tension. Could the format work for writers, too? Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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Abu Dhabi International Book Fair’s Final Exhibitor Tally: 1,130 Publishers

Exhibiting publishers from more than 80 nations participated in an Abu Dhabi International Book Fair that staged more than 650 events. The post Abu Dhabi International Book Fair’s Final Exhibitor Tally: 1,130 Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-06 21:38:24 UTC ]
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U.S. Book Show: The Pandemic and Publishing: How Has Covid Changed the Industry for Good?

Industry experts discussed the normalization of working from home, the dearth of in-person networking in the age of Covid-19, new expectations among a younger generation of publishing professionals, and more on the second day of the 2022 U.S. Book Show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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U.S. Book Show: Pondering a Healthy Publishing Industry

Panelists addressing the issue of what a healthy publishing industry looks like concluded that, while the industry is suffering some severe aches and pains, creative remedies could bolster the book business—as long as industry leaders are willing to reimagine old formulas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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U.S. Book Show: Jamie Raskin Headlines a Big Day for Libraries

The Maryland congressman, who has become the face of Washington's efforts to fight nationwide book banning efforts, capped off a day full of discussion on the biggest issues in the library world today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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U.S. Book Show: Ukrainian Novelist Andrey Kurkov on Wartime Reality for Writers and Publishers

The U.S. Book Show's opening keynote featured Ukrainian novelist Andrey Kurkov, speaking from his home in Kyiv, who provided the history through a literary lens of the Russo-Ukrainian conflict that culminated in war. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Bono has finally done it. He’s written his memoir. And it’s going to be published.

Look, The Joshua Tree was the first album I ever bought with my own money. I have a soft spot for U2, up to and including Achtung Baby (I guess). And I suppose a memoir by one of the biggest rock stars of a generation is to be expected, particularly one who’s assumed an often […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-10 13:35:33 UTC ]
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World Book & Copyright Day: India’s Publishing Conference

The challenges of intellectual property protection in an age of digital distribution are at the heart of the Indian publishers' free program. The post World Book & Copyright Day: India’s Publishing Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-22 15:58:07 UTC ]
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PMJ's Moore to 'demystify' publishing as head judge on Jamie Oliver show

Penguin Michael Joseph m.d. Louise Moore will be the head judge on "The Great Cookbook Challenge with Jamie Oliver", aiming to showcase and demystify the publishing process when the series airs on Channel 4 later this month. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 18:35:43 UTC ]
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Creative Access data shows sharp decline in financial stability for publishing staffers

Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller

[ The Bookseller | 2021-12-17 03:20:02 UTC ]
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Here's every Marvel show announced during Disney+ Day

Disney held its first-ever Disney+ Day on Friday, and wouldn’t you know it, new content from Marvel Studios dominated the slate, with the company announcing or providing updates on 12 different live-action and animated shows. You can see an early look at footage from some of the upcoming shows... Continue reading at Engadget

[ Engadget | 2021-11-12 18:47:14 UTC ]
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Pop-Up Magazine Publisher Chas Edwards on the return to live stage shows

Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age

[ Advertising Age | 2021-11-10 10:15:00 UTC ]
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