Why Hearst is building a commerce marketplace

Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at 'Digiday'

[ Digiday | 2022-09-27 04:01:00 UTC ]
News tagged with: #natural evolution #hearst

Other Publishing stories related to: 'Why Hearst is building a commerce marketplace'


A certain Hearst glossy wants you to start saying that is 'So Elle'

Just in time for New York Fashion Week (Sept. 6-14), Elle, the venerable women's fashion magazine published in the U.S. and more than a dozen other countries by Hearst, is taking to the streets to promote its brand with a new tagline."So Elle" will be the message plastered across entire... Continue reading at Advertising Age

[ Advertising Age | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nina garcia #bus shelters #senior vp #robbie myers


Sweet, Hearst's Snapchat media property, pivots to video

Even Snapchat publishers are switching to video.Hearst's Sweet, the first Snapchat-only media property, is closing its daily digital magazine, but the brand will be kept alive with a new show under that name. Other video titles will be available as well. The publisher has fired some staff as a... Continue reading at Advertising Age

[ Advertising Age | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media property #ve decided


‘The duopoly are middlemen’: How publishers are building sustainable subscription models

“You can’t be a publisher and not be thinking about platforms, not marry with them. Facebook needs to be a marketing tentacle.” The post ‘The duopoly are middlemen’: How publishers are building sustainable subscription models appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-17 00:00:00 UTC ]
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As Publishers Build Experiential Events, Bustle Digital Group’s Newest Acquisition Will Help It Compete

Bustle Digital Group acquired Flavorpill Media Inc. to build out the company's experiential programming, Bustle said. Additional terms of the acquisition, which is effective immediately, were not made public. Flavorpill Media Inc. is an online publisher and experiential brand that launched in... Continue reading at AdWeek

[ AdWeek | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately #made public #online publisher


Piers Torday | 'Reading, writing, telling and sharing stories are the building blocks of humanity and civilisation'

The Lion, the Witch and the Wardrobe had a lasting impression on author Piers Torday—so much so, that his latest book is loosely based on the classic. Continue reading at The Bookseller

[ The Bookseller | 2018-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #piers torday #sharing stories #building blocks #loosely based


Q&A: Hearst Magazines’ New Chief Content Officer Kate Lewis Wants to Focus on Improving Collaboration

Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek

[ AdWeek | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kate lewis #hearst magazines #improving collaboration #vice president


Kate Lewis named chief content officer of Hearst Magazines

Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee... Continue reading at Advertising Age

[ Advertising Age | 2018-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #troy young #effective immediately #magazine brands #consumer marketing


Appeals Court Rejects Antitrust Suit Against Time Inc., Hearst

A federal appellate court has upheld the dismissal of a longstanding antitrust suit against Hearst and Time Inc.—among other current and former magazine publishers—filed by defunct wholesaler Anderson News, LLC, likely ending a legal battle so protracted that several of its original parties no... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #circuit ruling #summary judgment #meredith corp


Watch Hearst Mags Chief Content Officer Joanna Coles exit by treadmill

The rumor that Hearst Magazines' Chief Content Officer Joanna Coles would be leaving the company broke on Friday (see this New York Post story), and it wasn't exactly a surprise (given that she was just passed over for the company's presidency). What is a surprise is how she chose to make it... Continue reading at Advertising Age

[ Advertising Age | 2018-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company broke #hearst magazines


Joanna Coles to Depart Hearst Magazines

Long-time Hearst exec Joanna Coles is departing the company, Coles confirmed in a Instagram post on Monday. This announcement follows in the wake of the recent appointment of Troy Young to president of Hearst Magazines. "My route is being recalculated. It's time for a new adventure. I'm going to... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bold type #executive producer #marie claire #hearst tower


Joanna Coles Is Leaving Hearst Magazines

Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the company next week. Her departure comes on the heels of Troy Young's appointment to Hearst... Continue reading at AdWeek

[ AdWeek | 2018-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #troy young #joanna coles #hearst magazines #hearst magazine


Sprayground’s David Ben-David on how to build a backpack brand

It’s not uncommon for lines out the door of stores on Fairfax Avenue on any given day, but kids asking for autographs from the founder of what is, for all intents and purposes, a backpack company? That’s got to say something. As Sprayground founder and creative director David Ben-David strode up... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
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Q&A: New Hearst Magazines President Troy Young on what he's learned and what's next

Hearst Magazines on Wednesday promoted its digital chief, the hard-charging Troy Young, to succeed the high-polish David Carey as president. Young, who previously cleaved the magazines' digital operations from print, will now oversee both digital and print for a portfolio of brands including... Continue reading at Advertising Age

[ Advertising Age | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print operations #digital chief #digital operations #hearst magazines #view magazines #wednesday promoted #car driver


Q&A: Hearst Magazines’ New President Troy Young On What Print Means to the Company

Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital brand to more closely align with the print product, brought in revenue and a surge in pageviews.... Continue reading at AdWeek

[ AdWeek | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazing company #hearst magazines #troy young #digital brand #closely align #print product


‘Be uncompromising, be unique’: Hearst Magazines’ new president Troy Young

Hearst Magazines' new president Troy Young discusses the enduring importance of print, how print and digital can work together and fending off Instagram. The post ‘Be uncompromising, be unique’: Hearst Magazines’ new president Troy Young appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines


Retail Pressures: Ukraine’s Open-Air Bookselling Marketplaces Appear Headed for Closure

As Ukraine's bookselling prospects improve, the loss of the country's open-air market book stalls may mean more challenges for the book business. The post Retail Pressures: Ukraine’s Open-Air Bookselling Marketplaces Appear Headed for Closure appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business


Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #publishing partners #including hearst #nbc universal #ad tech


Troy Young Replaces David Carey as Hearst Magazines President

Troy Young will succeed David Carey as president of Hearst Magazines following Carey’s announcement last month that he is stepping down from his role after eight years at the helm. In his new position, Young will oversee Hearst Magazines’ global business which includes over 300 print titles and... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #higher levels #client development #digital content #daily lives #institutional knowledge


Troy Young named president of Hearst Magazines

One month after David Carey surprised staff by announcing that he would leave the post of president at Hearst Magazines, the company has named his successor: Troy Young, who has spent the last five years as president of Hearst Magazines Digital Media.Young is credited with building up Hearst... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #troy young #hearst magazines #digital operation #marie claire #car driver #hgtv magazine #innovative approach #product development


Beanie Feldstein to star in How To Build a Girl film

Beanie Feldstein, Paddy Considine and Alfie Allen have joined the cast of the adaptation of Caitlin Moran’s semi-autobiographical novel How To Build A Girl. Continue reading at The Bookseller

[ The Bookseller | 2018-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paddy considine #caitlin moran