Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-03-18 00:00:00 UTC ]
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The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
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Mohamed Sabry Brings Youthful Energy and Fresh Approaches to his Egyptian Publishing House

In Frankfurt as part of the fair's 2019 Invitation Program, Egyptian publisher Mohamed Sabry has seen success with his fresh approach to running Kayan Publishing. The post Mohamed Sabry Brings Youthful Energy and Fresh Approaches to his Egyptian Publishing House appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-18 07:17:49 UTC ]
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Seventh university presses convention seeks to build on sector’s broad appeal

Occupying a unique place in the publishing ecosystem, many university presses are achieving crossover hits. But balancing that with their bread and butter can be a challenge. Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 19:31:14 UTC ]
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The state of brand suitability

According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday

[ Digiday | 2019-10-17 02:26:20 UTC ]
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Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

[ Digiday | 2019-10-16 04:01:21 UTC ]
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Building The Yellow House: An Interview With National Book Award Finalist Sarah M. Broom

The National Book Award finalist answers 10 questions about her debut memoir The Yellow House. The post Building The Yellow House: An Interview With National Book Award Finalist Sarah M. Broom by Cassandra Lipp appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-10-11 13:00:04 UTC ]
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Build that wall, and paint the pointy parts ‘flat black’!

In ‘Border Wars,’ Julie Hirschfeld Davis and Michael D. Shear go inside a dysfunctional White House as it plots to dismantle immigration policy. Continue reading at The Washington Post

[ The Washington Post | 2019-10-11 12:42:37 UTC ]
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A colourful approach: designing Elton John’s Me

Pan Macmillan's art director James Annal talks us through the process of designing the cover for Elton John's memoir.   Continue reading at The Bookseller

[ The Bookseller | 2019-10-11 12:02:48 UTC ]
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Bluebird swoops for Brand's joy journal

Bluebird has swooped for an "imaginative, beautiful and mindful" children’s activity compendium from illustrator Laura Brand, featuring a foreword by Fearne Cotton. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 19:48:04 UTC ]
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Hearst Pushes Further into Brand Licensing with an Esquire Capsule Collection

Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
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HQ has the time of its life with Katy Brand publicity stunt

London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 16:41:08 UTC ]
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Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-10 04:01:32 UTC ]
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Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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In promoting edgy 'Joker,' Warner Bros. steers clear of brands

"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies.  While other... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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MediaMath launches new platform to 'clean up' digital media supply chain

Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
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Puffin books join children's audio platform Yoto

Books from Puffin authors Roald Dahl and Paul McCartney are to be made available for purchase on Yoto, an audio platform for children that plays content using smart cards. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 14:08:31 UTC ]
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Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek

[ AdWeek | 2019-09-27 20:14:59 UTC ]
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Turning Editorial Franchises into Brand Builders and Moneymakers

Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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What do old tales of exorcism and murder say about how men see women now? Not much.

Sady Doyle collects hideous examples of mistreated women to shed light on modern relationships between the sexes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-27 02:23:01 UTC ]
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Jim Wallis Sees Trump ‘Operating in the Spirit of the Anti-Christ’

Amid cultural, social, and political unrest, including most recently the Trump impeachment inquiry, founder of the faith-in-action organization Sojourners Jim Wallis aims to reassert Christian values in his new book, ‘Christ in Crisis.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-25 04:00:00 UTC ]
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