Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-03-18 00:00:00 UTC ]
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Publishers keep a watchful eye on intricate non-fiction as LBF approaches

Despite fears around the coronavirus disrupting the London Book Fair, agents are reporting undimmed interest in highbrow but accessible non-fiction, with feminist fiction also faring well.  Continue reading at The Bookseller

[ The Bookseller | 2020-02-28 02:35:06 UTC ]
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Publishers Sharpen Their Approach to Paywalls

Visitors to Fortune.com noticed something new over the past few weeks: a requirement to enter an email address in order to access content. “You’re paying for it with your email address in a sense,” says Fortune's chief marketing officer, Michael Joseloff. “We have done a lot of research into... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-25 03:46:10 UTC ]
More news stories like this | All news stories tagged with: #print publication #listening sessions #real love #consumer revenue #vox media #daily life #daily beast


Global revenues dip at S&S but UK business sees 'turning point'

Simon & Schuster’s global revenues for 2019 fell 1% to $814m, with a 7% decline in operating income, parent firm ViacomCBS has said. Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 22:25:14 UTC ]
More news stories like this | All news stories tagged with: #operating income #7% decline #global revenues #simon schuster #turning point


7 Tips for Publishers to Build Quality Experiences

A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #record industry #craves storytelling #favorite artists #deeply obsessed #upheaval amy #rolling stone #long run


Five new thrillers and mysteries to help escape reality — or see it in another light

An eerily portentous action thriller, a moody crime novel, a trip back in time, a P.I. on the brink and more. Continue reading at The Washington Post

[ The Washington Post | 2020-02-17 14:00:00 UTC ]
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Andrew Krivak’s ‘The Bear’ takes a gentler approach to post-apocalyptic fiction

The novel finds an unnamed father and daughter alone in a wilderness seemingly untouched by whatever catastrophe has rendered them the last two humans on earth. Continue reading at The Washington Post

[ The Washington Post | 2020-02-13 16:43:27 UTC ]
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See the weird, wonderful ads that made Americans love computers

‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company

[ Fast Company | 2020-01-27 09:00:47 UTC ]
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How Hearst is building an ‘experiences’ business

Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-21 05:00:50 UTC ]
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The Australian says it accepts climate science, so why does it give a platform to 'outright falsehoods'?

News Corp’s paper says its journalists report the facts but critics say it publishes misleading claimsIn an editorial on Saturday, the Weekend Australian defended the News Corp paper’s climate coverage in response to criticism that it had underplayed the bushfire crisis and chosen to highlight... Continue reading at The Guardian

[ The Guardian | 2020-01-14 16:30:39 UTC ]
More news stories like this | All news stories tagged with: #news corp #climate change #highlight concerns #bushfire crisis #climate coverage


Forbes Announces New Digital Leadership | People on the Move

[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
More news stories like this | All news stories tagged with: #hearst #nielsen #music industry #bbc radio #abc news #associate producer #daily beast #late december


For William Gibson, Seeing the Future Is Easy. But the Past?

“Alternate history, in my opinion, is a more demanding game,” says the author of “Agency” and other science fiction novels, “if only because conventional historical fiction, like history, is itself highly speculative.” Continue reading at The New York Times

[ The New York Times | 2020-01-09 10:00:07 UTC ]
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Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek

[ AdWeek | 2020-01-08 09:05:25 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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How MyLondon Built a Hyperlocal News Brand From the Ground Up

When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
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Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek

[ AdWeek | 2020-01-07 14:00:50 UTC ]
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Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | All news stories tagged with: #international publishing #news corp #exclusive rights #ad-tech company #minority stake #tremor international


Future present? How science fiction sees our world in 2050.

Science fiction writers, gazing into the future, envision space-based cargo movers and robots that may eliminate the need for humans to work. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-12-31 13:53:59 UTC ]
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Future present? How science fiction sees our world in 2050.

Science fiction writers, gazing into the future, envision space-based cargo movers and robots that may eliminate the need for humans to work. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-12-31 13:53:59 UTC ]
More news stories like this | All news stories tagged with: #science fiction #future present


Future present? How science fiction sees our world in 2050.

Science fiction writers, gazing into the future, envision space-based cargo movers and robots that may eliminate the need for humans to work. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-12-31 13:53:59 UTC ]
More news stories like this | All news stories tagged with: #science fiction #future present


How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | All news stories tagged with: #bonnier #ad blockers #display advertising #branded content #finding success