Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-03-18 00:00:00 UTC ]
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US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
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‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
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NewFronts Now: Social platforms highlight positivity on day 4

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts.  Continue reading at Advertising Age

[ Advertising Age | 2020-06-25 21:05:12 UTC ]
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TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Booksellers are the gatekeepers for titles by people of colour, says Brandes

Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller

[ The Bookseller | 2020-06-25 01:19:33 UTC ]
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Bonnier Books UK to launch Ollerton as fiction brand

Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek

[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Diversity: Macmillan USA Makes Major Changes in Management Approach

To make the company ' more representative of the world around us,' CEO John Sargent writes, Macmillan USA is establishing a new management committee. The post Diversity: Macmillan USA Makes Major Changes in Management Approach appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-22 20:55:22 UTC ]
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How the Book Business Can, and Must, Build a New Future

A black author challenges publishing to be more daring in creating space for all writers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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For Inc., It’s Not About Platform or Product, It’s About Purpose

Starting a new job can be tough under any circumstances. But starting a new job just weeks before one of the biggest global crises in modern history is nearly unthinkable. Yet, for Scott Omelianuk, editor-in-chief of Inc., that was his reality. Omelianuk spent nearly 12 years as the top editor... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-04 18:52:38 UTC ]
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7 important books for building an anti-racist workplace

Add these to your reading list if you want to create a truly inclusive work environment. As massive crowds fill the streets to protest police brutality following the death of George Floyd, many people are also taking another important action: reading.Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-06-04 07:00:55 UTC ]
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Opinion: How digital media can get serious about building transparency, privacy and neutrality in a post-cookie world

Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age

[ Advertising Age | 2020-06-03 10:30:00 UTC ]
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Ingram sees 'huge swing' to print on demand during coronavirus

The coronavirus pandemic has seen a “huge swing” towards print on demand (p.o.d.), Ingram's senior vice-president David Taylor has said.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 09:42:17 UTC ]
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Norway’s Beat Technology Signs a Denmark Trio for an Audiobook Platform

Today's news marks the next step in Beat Technologies' drive to create bespoke D2C audiobook and ebook platforms for marquee-level publishers. The post Norway’s Beat Technology Signs a Denmark Trio for an Audiobook Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-29 13:48:10 UTC ]
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Commission Reps See Challenges Ahead—As Well As Opportunities

As stores slowly reopen, commisson reps see a host of issues they will need to navigate to have a successful second half of 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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Bookshops need to 'build resilience', Thornton warns

Booksellers need to start “building in resilience” now for a possible second virus spike later in the year by embracing technology and phasing their re-openings, Mark Thornton has warned. Continue reading at The Bookseller

[ The Bookseller | 2020-05-19 14:02:50 UTC ]
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Scholastic builds anticipation online for Hunger Games prequel

Scholastic has been building anticipation online for Suzanne Collins' eagerly awaited prequel to the Hunger Games series, The Ballad of Songbirds and Snakes. Continue reading at The Bookseller

[ The Bookseller | 2020-05-17 18:28:18 UTC ]
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TLC launches digital platform for writers

The Literary Consultancy (TLC) has launched a digital platform to support writers and "safeguard their creativity". Continue reading at The Bookseller

[ The Bookseller | 2020-05-11 01:42:35 UTC ]
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Coronavirus Worklife: Russian Publishers See Bookstore Sales Plummet

As much as 75 percent of the Russian book industry's usual domestic profits may be lost during the closures of physical bookstores in the pandemic. The post Coronavirus Worklife: Russian Publishers See Bookstore Sales Plummet appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-08 14:11:48 UTC ]
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20 brand-new books hitting shelves today.

The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
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