Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the bulk" of that money going to publishers. Run rates extrapolate current results over a period of time to predict financial returns. In other words, FAN—which allows advertisers to buy data-targeted ads across various apps—apparently saw at least $250 million run through its system in the fourth quarter of 2015. If Q4 is any indication, the network is growing into a billion-dollar advertising machine while running promos on third-party apps for publishers such as Daily Mail and The Huffington Post. At the same time, it's tough to tell exactly how rapidly FAN, which became widely available to marketers in late 2014, is growing since the company wouldn't disclose the run rate for any other quarters last year. However, it said the number of apps joining the mobile ad network increased tenfold year-over-year. Apps running on FAN now account for 6 percent of all time spent in mobile apps, according to Facebook. "Over the past two years, a growing number of mobile app publishers have found success—better returns and more relevant advertising—through Facebook's Audience Network and the people-based marketing approach that powers it," Alvin Bowles, Facebook's head of global publisher sales... Continue reading at 'AdWeek'
[ AdWeek | 2016-01-07 00:00:00 UTC ]
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At Frankfurter Buchmesse this year: a trade fair supportive of free expression, diversity, and those who interpret these concepts for us. The post Frankfurt 2022: Translation, Live Audiences, Inclusivity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-18 18:15:42 UTC ]
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Sales rose 10% at HarperCollins, to $2.19 billion, in the fiscal year ended June 30, 2022, but higher costs limited the increase in profits to 1%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-09 04:00:00 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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In 2008, after 13 years together, my literary agent and I parted ways. (To preserve her anonymity, let’s call her Michael Ovitz.) Between 1995 and 2002, Michael Ovitz sold two of my novels, including my debut, Hunger Point. By any measure, our partnership was a terrific success. Michael Ovitz... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-05 08:53:09 UTC ]
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James Bridle argues that we must be open to a “more-than-human world,” in which people aren't separated from nature. Continue reading at The Washington Post
[ The Washington Post | 2022-07-22 12:00:17 UTC ]
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#BookTok, where enthusiastic readers share reading recommendations, has gone from being a novelty to becoming an anchor in the publishing industry and a dominant driver of fiction sales. Continue reading at The New York Times
[ The New York Times | 2022-07-01 13:38:09 UTC ]
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Wiley overcame a decline in its education publishing segment to post a 7% increase in revenue for the fiscal year ended April 30, 2022 and a 18% increase in operating income. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age
[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Driven by an increase in its physical stores, sales at Indigo Books & Music increased 17.4% in the fiscal year ended April 2, 2022, over fiscal 2021, rising to C$1.06 billion. Canada’s largest bookstore chain had an operating profit of C$29 million, compared to a loss of C$31.9 million in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
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Growth in audiobook revenue by genre was led in 2021 by romance, self-help, and science-fiction per the Audio Publishers Association. The post Audio Publishers Association: US Audiobook Revenues Reach $1.6 Billion in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-07 15:41:05 UTC ]
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‘The Nine Billion Names of God’ is a short story by the British-born science fiction author Arthur C. Clarke (1917-2008). It was first published in the 1953 anthology Star Science Fiction Stories #1, before being collected in Clarke’s The Other Side of the Sky. A short tale about religion,... Continue reading at Interesting Literature
[ Interesting Literature | 2022-05-16 14:00:02 UTC ]
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In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at AdWeek
[ AdWeek | 2022-03-29 13:52:12 UTC ]
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Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek
[ AdWeek | 2022-03-21 01:43:07 UTC ]
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Despite a number of challenges, third quarter revenue at John Wiley rose 7% over the comparable period in fiscal 2021 and the company is poised to have sales exceed $2 billion for the first time in its history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
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Following the death of legendary Random House editor Jason Epstein, who cofounded On Demand Books with Dane Neller in 2003, Neller said that he believes there is still a place for ODB's signature creation, which the company has called “an ATM for books.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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With help from machine learning software, computer scientists may have unmasked the identity of Q, the founder of the QAnon movement. In a sprawling report published on Saturday, The New York Times shared the findings of two independent teams of forensic linguists who claim they’ve identified... Continue reading at Engadget
[ Engadget | 2022-02-19 20:56:18 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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