Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the bulk" of that money going to publishers. Run rates extrapolate current results over a period of time to predict financial returns. In other words, FAN—which allows advertisers to buy data-targeted ads across various apps—apparently saw at least $250 million run through its system in the fourth quarter of 2015. If Q4 is any indication, the network is growing into a billion-dollar advertising machine while running promos on third-party apps for publishers such as Daily Mail and The Huffington Post. At the same time, it's tough to tell exactly how rapidly FAN, which became widely available to marketers in late 2014, is growing since the company wouldn't disclose the run rate for any other quarters last year. However, it said the number of apps joining the mobile ad network increased tenfold year-over-year. Apps running on FAN now account for 6 percent of all time spent in mobile apps, according to Facebook. "Over the past two years, a growing number of mobile app publishers have found success—better returns and more relevant advertising—through Facebook's Audience Network and the people-based marketing approach that powers it," Alvin Bowles, Facebook's head of global publisher sales... Continue reading at 'AdWeek'
[ AdWeek | 2016-01-07 00:00:00 UTC ]
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The Silent Era of cinema was perhaps its most equitable with both hearing and hearing-impaired viewers able to enjoy productions alongside one another, but with the advent of "talkies," deaf and hard-of-hearing American's found themselves largely excluded from this new dominant entertainment... Continue reading at Engadget
[ Engadget | 2022-01-29 16:30:45 UTC ]
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Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year... Continue reading at AdWeek
[ AdWeek | 2022-01-20 11:26:48 UTC ]
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PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
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In exceeding more than 500 million annual lends for the first time, OverDrive's 2021 figures suggest the pandemic has, as librarians have suggested, raised demand for digital content in public libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
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Delegates from 16 of UNESCO's World Book Capitals convened in Sharjah to explore the WBC network and what it can offer. The post At Sharjah: A UNESCO World Book Capital Network Meeting appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-22 19:44:51 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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It’s now more apparent than ever that security is a critical aspect of IT infrastructure, and that devastating data breaches can occur from simple network line hacks. As shown in this book, combining the latest version of Python with an increased focus on network security can help you to level... Continue reading at Betanews
[ Betanews | 2021-10-13 17:39:30 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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The Association of American Publishers released its final report on 2020 industry sales today and the figures show another flat year, with sales down 0.2% compared to 2019, slipping to $25.71 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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The purchase of Meredith Corp.'s magazine publishing operations is expected to close by the end of the year. Continue reading at Advertising Age
[ Advertising Age | 2021-10-06 23:04:39 UTC ]
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Dotdash, the digital publisher owned by IAC, announced Wednesday evening that it has reached an agreement to acquire Meredith Corp., a holding company whose titles include iconic properties like People, Southern Living and Better Homes & Gardens. Dotdash will purchase Meredith at a price of... Continue reading at AdWeek
[ AdWeek | 2021-10-06 22:53:29 UTC ]
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We’ll get into why Facebook saw its entire business fall off a cliff on Monday, but first: e-readers.It’s a device category we don’t see much development in — probably because it’s very much a device for reading text and not much else. Amazon’s Kindle, thanks to its powerful online e-book store,... Continue reading at Engadget
[ Engadget | 2021-10-06 11:15:08 UTC ]
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Hachette UK’s Black, Asian and minority ethnic (BAME) employee network THRIVE has announced two panel events to mark this year’s Black History Month. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 21:00:47 UTC ]
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A number of the larger publishers have set up internal networks to improve access to the industry for minority communities; here are six essential steps to ensure their success Continue reading at The Bookseller
[ The Bookseller | 2021-09-26 12:53:06 UTC ]
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Struggling to read more but just can’t find the time? Well, Brooklyn’s Center for Fiction may have the solution (for free!). The staff at the not-for-profit is curating short stories for NYC’s first Short Story Dispenser, which is scheduled to be in commission starting October 2nd. Visitors to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-22 18:38:46 UTC ]
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Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian
[ The Guardian | 2021-09-08 03:33:03 UTC ]
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Charity Libraries Unlimited, which aims to bring libraries’ work to new audiences, has come up with an innovative way to reach potential readers at libraries across Devon. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 22:53:52 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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