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A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at 'AdWeek'
[ AdWeek | 2022-03-29 13:52:12 UTC ]
More news stories like this | News stories tagged with: #$16 billion #acquisition offer #nielsen
Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at 'AdWeek'
[ AdWeek | 2022-03-21 01:43:07 UTC ]
More news stories like this | News stories tagged with: #nielsen holdings #acquisition offer #measurement company #sunday night #nielsen