Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers at the same time. “When advertisers rely on Facebook’s data and let it tell you where your ad budget will be, that is not a good place to be,” said David Gaines, chief planning officer for agency Maxus’ American operations. The post Why Facebook embraced the ad network model appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-15 00:00:00 UTC ]
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A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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2013 hasn't been especially kind to Facebook. The Facebook Home app launcher, announced in April, was poorly received by consumers. Then, in June, the social media service fell under the scrutiny of privacy advocates as information surfaced about Silicon Valley's relationship with the NSA. But... Continue reading at PC World
[ PC World | 2013-12-18 00:00:00 UTC ]
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It's tough to make everyone happy. Can Facebook reconcile its high-minded design ideals with the interests of users and publishers? Continue reading at AllThingsD
[ AllThingsD | 2013-12-10 00:00:00 UTC ]
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Some nonfiction backlist titles will be used to train artificial intelligence with authors’ permissionPublisher HarperCollins will allow some of its titles to be used to train AI models, with the permission of authors.The company “has reached an agreement with an artificial intelligence... Continue reading at The Guardian
[ The Guardian | 2024-11-19 16:24:59 UTC ]
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Move over, Harry Potter! Hotly anticipated adult novels from such authors as Haruki Murakami and Sally Rooney are the latest to get the midnight book release party treatment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-28 04:00:00 UTC ]
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If you’re worried about artificial intelligence taking your job, you might want to sit down for this one. AI startup Anthropic has demonstrated a new “Claude” model called that can look at a computer screen and operate a virtual mouse and keyboard, “the way people do,” according to... Continue reading at PC World
[ PC World | 2024-10-23 19:56:07 UTC ]
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Amazon has unveiled some exciting updates to the Kindle series of e-readers, including the Kindle Colorsoft (the very first Kindle with a color display) as well as updated Kindle Scribe and Kindle Paperwhite models. The regular Kindle also has a new “Matcha” green colorway. Keep reading... Continue reading at PC World
[ PC World | 2024-10-17 14:54:38 UTC ]
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By 2010, nearly every librarian on the east side of Detroit knew me by first and last name. Knapp Branch where the edge of Detroit and Hamtramck kiss. Franklin Branch, the only one in walking distance. Lincoln and Wilder—both on the east side of the city. Chandler Park when leaving the daycare... Continue reading at Literrary Hub
[ Literrary Hub | 2024-10-16 08:56:12 UTC ]
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In these final hours of Amazon's October Prime Day sale, we're down to just two Kindle models on sale (or, really available at all) on Amazon's site. Why are there just two active listing for Kindles right now? It's almost certainly because Amazon is going to announce new models soon. We have no... Continue reading at Engadget
[ Engadget | 2024-10-09 22:01:36 UTC ]
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Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian
[ The Guardian | 2024-10-03 15:13:30 UTC ]
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The publisher has adopted thresholds for how many users and impressions can serve as the deterministic basis and for how many categories can be in its contextual taxonomy. Continue reading at Digiday
[ Digiday | 2024-09-25 04:01:00 UTC ]
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The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
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The cookbook author is bringing her YouTube show to TV, thanks to Tastemade’s streaming channels. Esteemed cookbook author Alison Roman is finally getting a TV show—but not on the Food Network. Continue reading at Fast Company
[ Fast Company | 2024-09-03 12:00:00 UTC ]
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Before starting his culinary career, acclaimed chef Marc Murphy wasn't sure if he would be able to find a job that he would actually be good at."I'm very dyslexic. I had a hard time staying in school," he said. "I ended up cooking because I knew I didn't have to read or write."Murphy's life in... Continue reading at Crains New York
[ Crains New York | 2024-09-03 10:03:04 UTC ]
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Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
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Cowboys, wide open spaces, and strong women are drawing Christian writers to stories set in the American West. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-06 04:00:00 UTC ]
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Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek
[ AdWeek | 2024-08-01 11:00:00 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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