Why Facebook embraced the ad network model

Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers at the same time. “When advertisers rely on Facebook’s data and let it tell you where your ad budget will be, that is not a good place to be,” said David Gaines, chief planning officer for agency Maxus’ American operations. The post Why Facebook embraced the ad network model appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-15 00:00:00 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

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[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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OpenAI will pay to train its models on Business Insider and Politico articles

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[ Engadget | 2023-12-13 20:03:27 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

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[ Digiday | 2023-12-11 05:01:00 UTC ]
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Why Novelists Should Embrace Artificial Intelligence

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[ Literrary Hub | 2023-12-08 09:51:43 UTC ]
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[ Digiday | 2023-12-05 15:08:37 UTC ]
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[ Engadget | 2023-12-01 14:00:31 UTC ]
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RMIT’s fact check reinstated by Facebook two months after suspension over News Corp voice complaints

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[ The Guardian | 2023-11-08 02:03:36 UTC ]
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Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

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[ AdWeek | 2023-11-07 07:00:00 UTC ]
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By embracing the vices I used to avoid, I'm learning to be kinder to myself

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[ CBC | 2023-10-21 08:00:00 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

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[ AdWeek | 2023-10-19 06:00:00 UTC ]
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[ AdWeek | 2023-09-29 06:00:00 UTC ]
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[ Digiday | 2023-09-22 04:01:00 UTC ]
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[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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