Why Business Insider won

Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that plays well with social media and millennials. It also benefited from steady leadership and a traditional publishing suitor that needs a digital edge. The post Why Business Insider won appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-30 00:00:00 UTC ]
News tagged with: #editorial content #deal offers #size matters #advertising play #steady leadership #digital edge

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Facebook Buys LiveRail to Grow Its Video Ad Business

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[ AdWeek | 2014-07-02 00:00:00 UTC ]
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B&N to split off Nook business

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[ The Bookseller | 2014-06-25 00:00:00 UTC ]
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Bertrams appoints 'business turnaround' specialist as interim c.e.o.

Bertrams has appointed "business turnaround” specialist Nick Winks as an interim... Continue reading at The Bookseller

[ The Bookseller | 2014-06-25 00:00:00 UTC ]
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Inside Google's World Cup Newsroom

Google is turning its search trends into Twitter-friendly viral content, just in time for the World Cup.Inside a San Francisco office building, Google is trying its latest experiment: original sports journalism. When the 2014 World Cup began, Google unveiled a World Cup Trends Newsroom to turn... Continue reading at Fast Company

[ Fast Company | 2014-06-17 00:00:00 UTC ]
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HBG Closes Business Plus

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[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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Inside Amazon's Music Streaming Service For Prime Members

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[ Fast Company | 2014-06-12 00:00:00 UTC ]
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BEA 2014: Editors Busy Buzzing

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[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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[ Publishers Weekly | 2014-04-02 00:00:00 UTC ]
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An Insider’s Guide to How One UK Agency Places Its Writers

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[ Publishing Perspectives | 2014-03-19 00:00:00 UTC ]
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[ Fast Company | 2014-03-11 00:00:00 UTC ]
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[ BBC News | 2014-03-07 00:00:00 UTC ]
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[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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[ Fast Company | 2014-02-27 00:00:00 UTC ]
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[ The Bookseller | 2014-02-24 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-02-19 00:00:00 UTC ]
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[ Advertising Age | 2014-02-18 00:00:00 UTC ]
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[ AdWeek | 2014-02-10 00:00:00 UTC ]
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[ The Bookseller | 2014-02-07 00:00:00 UTC ]
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[ Digiday | 2014-02-01 00:00:00 UTC ]
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[ Digiday | 2014-01-28 00:00:00 UTC ]
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