Why Business Insider won

Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that plays well with social media and millennials. It also benefited from steady leadership and a traditional publishing suitor that needs a digital edge. The post Why Business Insider won appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-30 00:00:00 UTC ]
News tagged with: #editorial content #deal offers #size matters #advertising play #steady leadership #digital edge

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