Why Business Insider won

Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that plays well with social media and millennials. It also benefited from steady leadership and a traditional publishing suitor that needs a digital edge. The post Why Business Insider won appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-30 00:00:00 UTC ]
News tagged with: #editorial content #deal offers #size matters #advertising play #steady leadership #digital edge

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'Business as usual' despite Springer sale report

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[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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Why Books Are The Ultimate New Business Card

“You don’t understand,” the three-time, big-six published author told me. “Books aren’t designed for you, the customer. Today, non-fiction books are business cards--for speaking, consulting, and deals.” I was meeting this friend for dinner in New York City and had mentioned a trend I had... Continue reading at Fast Company

[ Fast Company | 2012-09-18 00:00:00 UTC ]
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Quercus to publish 'business god' Boulle

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[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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Transworld scoops Pro Cycling insiders book

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[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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Asking 'Where's Waldo' helps increase local bookstore business

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[ The Christian Science Monitor | 2012-08-11 00:00:00 UTC ]
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Some good news for the book business

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[ The Christian Science Monitor | 2012-07-19 00:00:00 UTC ]
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SnapMeUp to sell business ebooks via QR codes

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[ The Bookseller | 2012-07-13 00:00:00 UTC ]
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News Corp. board backs splitting company's entertainment and publishing businesses

News Corp. board backs splitting company's entertainment and publishing businesses Continue reading at MarketWatch.com

[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
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B&N Nook digital business up 45%

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[ The Bookseller | 2012-06-19 00:00:00 UTC ]
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Crain’s Chicago Business to Implement New Metered Model Online

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[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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'50 Shades of Grey' won't be coming to some libraries

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[ The Christian Science Monitor | 2012-05-10 00:00:00 UTC ]
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Warner Bros. intros 'Inside the Script' eBook series, gives film buffs a deeper look

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[ Engadget | 2012-05-02 00:00:00 UTC ]
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[ Los Angeles Times | 2012-04-30 00:00:00 UTC ]
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"The Little Red Guard": inside a Chinese family

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[ The Christian Science Monitor | 2012-04-26 00:00:00 UTC ]
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[ The Bookseller | 2012-04-20 00:00:00 UTC ]
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[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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[ AdWeek | 2012-04-11 00:00:00 UTC ]
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[ The Sydney Morning Herald | 2012-04-10 00:00:00 UTC ]
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[ The Bookseller | 2012-03-30 00:00:00 UTC ]
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[ Fast Company | 2012-03-27 00:00:00 UTC ]
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