Why Business Insider won

Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that plays well with social media and millennials. It also benefited from steady leadership and a traditional publishing suitor that needs a digital edge. The post Why Business Insider won appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-30 00:00:00 UTC ]
News tagged with: #editorial content #deal offers #size matters #advertising play #steady leadership #digital edge

Other Publishing stories related to: 'Why Business Insider won'


Can an Oil-and-Gas Exec Disrupt the Book Business?

Bangkok-based Gordon Ross says disrupting the book industry is a business challenge, and has launched Bleeding Heart Publications to test his instincts. The post Can an Oil-and-Gas Exec Disrupt the Book Business? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-12 00:00:00 UTC ]
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Growth for UK's Small Business Saturday

Awareness of Small Business Saturday (SBS) in the UK is growing, with an extra £36m spent in small shops last weekend. The initiative, which encouraged people to shop in their local businesses last Saturday (6th December), is in its second year, but has already seen a marked increase in... Continue reading at The Bookseller

[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small shops #encouraged people #local businesses #small businesses #indie stores


Luxembourg acted as Amazon's 'business partner'

A former top Amazon employee has revealed that European Commission president Jean-Claude Juncker acted as a “business partner” to the company when it came to negotiating its tax arrangements. Bob Comfort, the former head of tax for Amazon, has given an interview with Luxembourg newspaper... Continue reading at The Bookseller

[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tax arrangements #business partner #european headquarters


As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attract audiences #big feature


'High Street Heroes' gear up for Small Business Saturday

Indie bookshops are gearing up to welcome shoppers with events and promotions tomorrow (6th December) to mark Small Business Saturday. The initiative is in its second year in the UK. It is supported by American Express (Amex), which will give its customers £5 back when they spend more than £10... Continue reading at The Bookseller

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie bookshops #purchases made #participating stores


Chancellor 'to promise business rates review'

George Osborne is to pledge to overhaul business rates in a review in his Autumn Statement later today (3rd December). The Chancellor is expected to announce a review of business rates in the pre-budget statement in the House of Commons at 12.30pm, although it won’t be completed until early 2016. Continue reading at The Bookseller

[ The Bookseller | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #george osborne #autumn statement #business rates


Virgin buys business book from basketball coach

Ebury Publishing imprint Virgin Books has acquired a “timeless business book” by a basketball coach. Ed Faulkner, Ebury deputy publishing director, bought UK and Commonwealth rights to Eleven Rings by Phil Jackson from Simon Trewin at WME. During his career as head coach of the Chicago Bulls... Continue reading at The Bookseller

[ The Bookseller | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #head coach #ed faulkner #bought uk #simon trewin


Why Business Books Are Blue (And Other Tricky Marketing Techniques)

Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
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Hanley Wood Sells Exhibitions Business for $375 Million

  Hanley Wood has agreed to sell its exhibition businesses to Informa, a U.K.-based publishing and events company, for $375 million. The sale is expected to close by the end of 2014. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-18 00:00:00 UTC ]
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What If Novels Were Treated Like Business Books?

After attending the FT Business Book of the Year ceremony in London, Roger Tagholm wonders, what if novels had subtitles like business books do? The post What If Novels Were Treated Like Business Books? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-13 00:00:00 UTC ]
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The Author Of "Go The F*ck To Sleep" Tackles New Subject: Kids Who Won't F*cking Eat

In a delightfully profane interview, Adam Mansbach reveals his secrets for keeping your creative edge after a huge hit.In 2011, a children's book parody took the Internet and bookshelves on a glorious joyride of profanity, driven by a nation of parents pulling their collective hair out over... Continue reading at Fast Company

[ Fast Company | 2014-11-13 00:00:00 UTC ]
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Piketty named FT/McKinsey Business Book of the Year

Thomas Piketty's Capital in the Twenty-First Century has triumphed at the Financial Times and McKinsey Business Book of the Year Awards. Piketty's book, a nearly 700-page exploration of economic processes that concentrate wealth and build inequalities, was chosen as the winner of the £30,000... Continue reading at The Bookseller

[ The Bookseller | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas piketty #year awards #six-strong shortlist


Gift Books Can Be a Big, and Tough, Business

Publishers of spiritual or religious gift books face unique challenges in a complicated business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gift books


Piketty Takes 2014 'FT,' McKinsey & Co Business Book of the Year Award

The prize, which comes with a £30,000 purse, was presented to Thomas Piketty’s editor, Harvard's Ian Malcolm, at a ceremony in London on November 11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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Random House Business Books gets persuasive

Random House Business Books is to publish Pre-suasion by Robert Cialidini, a follow-up to the author’s book Influence (HarperBusiness). Publishing director Nigel Wilcockson acquired UK and Commonwealth rights from Caspian Dennis at Abner Stein. In Pre-suasion, Cialdini will build on his... Continue reading at The Bookseller

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #caspian dennis #abner stein


How The News Business Can Survive Facebook

The social network's plans to control even more of the media industry squeezed a collective gasp out of publishers. Was that a last breath?Facebook recently wrapped up a "listening tour," hoping to lure publishers across the United States to deliver their content pages and news feeds to... Continue reading at Fast Company

[ Fast Company | 2014-11-03 00:00:00 UTC ]
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McSweeney’s New Business Model: Nonprofit

Writing for SF Gate, John McMurtie reports that the San Francisco based publishing house McSweeney’s will become a nonprofit. The post McSweeney’s New Business Model: Nonprofit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-17 00:00:00 UTC ]
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Martha Stewart Hands Off Magazines' Business Operations to Meredith

Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing,... Continue reading at Advertising Age

[ Advertising Age | 2014-10-16 00:00:00 UTC ]
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Introducing Frankfurt’s New Business Club

New this year at the Frankfurt Book Fair, the Business Club offers exclusive networking opportunities, high-level discussions about book publishing and more. Here is a selection of events for Tuesday, October 7. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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How Dan Roth became the most powerful editor in business publishing

When Dan Roth left Fortune for LinkedIn, the publishing world thought he was crazy. Now he holds publishing's most powerful editorial position. The post How Dan Roth became the most powerful editor in business publishing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-06 00:00:00 UTC ]
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