Why Business Insider won

Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that plays well with social media and millennials. It also benefited from steady leadership and a traditional publishing suitor that needs a digital edge. The post Why Business Insider won appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-30 00:00:00 UTC ]
News tagged with: #editorial content #deal offers #size matters #advertising play #steady leadership #digital edge

Other Publishing stories related to: 'Why Business Insider won'


Jill Abramson Signs $1M Book Deal – But Won't Settle Scores with New York Times

Jill Abramson, the former New York Times executive editor, has signed a rumoured $1m book deal – but readers hoping for a score-settling page turner may be disappointed, according to her publisher. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-26 00:00:00 UTC ]
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Borrell on Local News: Inform, but Help Businesses Thrive

We know what at least some community news publishers think about Gordon Borrell’s recent statement that the “good content that needs to be developed is basically advertising or consumer related.”   But did the CEO o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-20 00:00:00 UTC ]
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Inside 4 UK news publishers’ content studios

The clamor for native advertising budgets has led to many of the top news publishers rebranding and up-skilling. Here's how their solutions stack up. The post Inside 4 UK news publishers’ content studios appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-19 00:00:00 UTC ]
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Why Writers Need to Know the Publishing Business

Publisher Deborah Emin argues that as publishing professionals, we should want writers to understand each stage of the process: how they are acquired, marketed and sold. The post Why Writers Need to Know the Publishing Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
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Brian Williams has gone, but false news is bigger business than ever | Emily Bell

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[ The Guardian | 2015-02-15 00:00:00 UTC ]
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Inside the Economics of Digital Comics with Todd Allen

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[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
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You can now rip books to your Kindle, but you won't want to

One of iTunes' earliest slogans was "Rip, Mix, Burn," encouraging us to digitize our CD collections and recording custom playlists that were about as third as romantic as a mixtape. At some point, you've probably wished that you could do the same for... Continue reading at Engadget

[ Engadget | 2015-02-03 00:00:00 UTC ]
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A Look Inside IBM Supercomputer Watson’s New Cookbook

The supercomputer analyzed flavor combinations and profiles to come up with recipes like an Austrian Chocolate Burrito. (It tastes better than you might think.) Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-02 00:00:00 UTC ]
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'All the Light We Cannot See' won't be dislodged from bestseller lists

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[ The Christian Science Monitor | 2015-01-29 00:00:00 UTC ]
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Inside the Mind of Moses: PW Talks with Avivah Gottlieb Zornberg

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[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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'Guantánamo Diary,' written by an inmate, reveals inside look at infamous prison

Mohamedou Ould Slahi’s personal diary, which was published Tuesday by Little, Brown, is being billed as the first book written by a Guantánamo detainee. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-23 00:00:00 UTC ]
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Macmillan Science and Education to merge with Springer Science+Business Media

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[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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Springer Science & Business to Merge with Macmillan Science & Education

A merger between Springer Science & Business and Holtzbrinck will form a new global science and education publisher with annual sales of 1.5 billion euros The post Springer Science & Business to Merge with Macmillan Science & Education appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-16 00:00:00 UTC ]
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Macmillan Science and Education, Springer Science+Business to Merge

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[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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Pigs won’t fly in textbooks: OUP tells authors not to mention pork

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[ The Guardian | 2015-01-14 00:00:00 UTC ]
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[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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BRC concerned over business rates review

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[ The Bookseller | 2015-01-03 00:00:00 UTC ]
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Gift Books Are Big Business for Christian Publishers

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[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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BA tells Treasury 'scrap business rates altogether'

The Booksellers Association has called for the scrapping of business rates altogether for small businesses in a meeting in the House of Commons. Tim Godfray, c.e.o of The Booksellers Association, said in a speech to the all-party parliamentary small shops group that The BA and the British... Continue reading at The Bookseller

[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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Busy bookshops see range of Christmas hits

Booksellers have reported positive sales going into the final week of the Christmas rush, with Chris Hadfield’s You Are Here (Macmillan) breaking through as a last-minute favourite. However the leading celebrity memoirs are not racking up individual totals as substantial as they did last year,... Continue reading at The Bookseller

[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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