Why Business Insider won

Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that plays well with social media and millennials. It also benefited from steady leadership and a traditional publishing suitor that needs a digital edge. The post Why Business Insider won appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-30 00:00:00 UTC ]
News tagged with: #editorial content #deal offers #size matters #advertising play #steady leadership #digital edge

Other Publishing stories related to: 'Why Business Insider won'


BizWest Media Sells Wyoming Business Report to Adams Publishing Group

BizWest Media LLC has sold The Wyoming Business Report to APG Media of the Rockies LLC. In the wake of the deal, the Wyoming Business Report became the sister publication to several community newspapers in Wyoming, including the Wyoming Tribune Eagle ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-03 00:00:00 UTC ]
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Arts Council protected, national business rates scrapped in Spending Review

The Arts Council will have its funding protected under the Spending Review, while business rates will be devolved to local councils. Continue reading at The Bookseller

[ The Bookseller | 2015-11-26 00:00:00 UTC ]
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Thomson Reuters to sell IP and Science business

Thomson Reuters is “exploring strategic options” for its Intellectual Property & Science business. Continue reading at The Bookseller

[ The Bookseller | 2015-11-13 00:00:00 UTC ]
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Business-Focused 417 Magazine Spin-Off Publishes First Issue

The new bimonthly magazine seeks to provide Southwest Missouri with "networking in print." The post Business-Focused 417 Magazine Spin-Off Publishes First Issue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-12 00:00:00 UTC ]
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O'Donoghue joins The Reading Agency as business director

Fiona O’Donoghue has joined The Reading Agency as the charity’s commercial and business director. Continue reading at The Bookseller

[ The Bookseller | 2015-11-09 00:00:00 UTC ]
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A manifesto for new business models

"The readers will always need curation." Sometimes the simplest statement of what we know is so refreshing. Here, the mellifluously named Jaya Jha of Pothi.com and InstaScribe speaks to us of seeing the advantages in change and the change in advantages. Continue reading at The Bookseller

[ The Bookseller | 2015-11-08 00:00:00 UTC ]
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Inside Amazon's First Physical Bookstore

On Tuesday, Amazon, the largest bookseller in the world, did something it has never done: it sold a book to a customer face-to-face. Despite appearances Amazon Books, the company's first branded retail storefront, is a far cry from the bookstore as we know it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
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4 Views of Evolving Edtech Business Models

Execs from Cornelsen Schulverlage, Scholastic India, Capstone's myON, and Microsoft Education share thoughts about various edtech business models. The post 4 Views of Evolving Edtech Business Models appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-27 00:00:00 UTC ]
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Poet Gregory Pardlo: 'I won the Pulitzer: why am I invisible?'

Pardlo, Saeed Jones, Cate Marvin and Willie Perdomo excoriated the publishing industry for its lack of writers not white and male at a Manhattan panel“One of the things I run into surprisingly often is people saying to me, ‘I’ve never heard of you before,’” says poet Gregory Pardlo. “Yet I’ve... Continue reading at The Guardian

[ The Guardian | 2015-10-27 00:00:00 UTC ]
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Assessing the State of the Consumer Magazine Print Business

In the rush to the digital future, publishers have taken their eyes off the “print-ball.” The post Assessing the State of the Consumer Magazine Print Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
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List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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How Apple's Ad-blocking Software Could Put Small Publishers Out Of Business

With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company

[ Fast Company | 2015-10-22 00:00:00 UTC ]
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Who won the 2015 Man Booker Prize and finalists for National Book Awards

A Jamaican-born writer took the Man Booker Prize for the first time, while some authors are in the running for the National Book Award in America. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-10-15 00:00:00 UTC ]
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Apple's ebook business is no longer under scrutiny

Three years ago, the Department of Justice brought Apple, and major publishers, to book for trying to maintain the prices at which ebooks could be sold. As part of its punishment, the firm had to suffer the presence of a court-approved monitor, Mi... Continue reading at Engadget

[ Engadget | 2015-10-13 00:00:00 UTC ]
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An insider and trailblazer leads Universal Music Publishing

The gig: Jody Gerson is the chair and chief executive of Universal Music Publishing Group, representing songwriters such as Demi Lovato and Big Sean. UMPG is part of Santa Monica-headquartered Universal Music Group, the world's largest record company. Early days: Gerson, 54, grew up in... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-11 00:00:00 UTC ]
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A Look Inside the Smitten Kitchen

Deb Perelman, the writer behind the wildly popular food blog Smitten Kitchen, recently published her 1,000th recipe. She’s also written a cookbook that spent weeks on the New York Times best-seller list in 2012 and is still No. 1 on Amazon in the “gourmet cooking” category. Perelman’s success is... Continue reading at Slate

[ Slate | 2015-10-10 00:00:00 UTC ]
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My Job In 5: Chris Auty, Course Leader, Creative Business for Entrepreneurs and Executives

Describe your role. I’m the course leader of the National Film & Television School’s Creative Business for Entrepreneurs & Executives course. It’s a one-year course that gives participants all the tools to design and build the media businesses—or new in-house ventures—of the future. We... Continue reading at The Bookseller

[ The Bookseller | 2015-10-10 00:00:00 UTC ]
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3M Sells Library Business to Bibliotheca; ProQuest Buys Ex Libris

3M has sold its North American and global library businesses—including 3M Cloud Library, 3M’s upstart ebook lending service—to global library solutions company Bibliotheca. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-06 00:00:00 UTC ]
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How News Corp is uniting 10 business units and 25,000 employees in a global IT push

Embarking on a new IT project is a major undertaking no matter what your company's scope or size, but when you're News Corp -- with 10 business units and 25,000 employees around the globe -- it's not for the faint of heart.That, however, was exactly the challenge that faced Dominic Shine less... Continue reading at PC World

[ PC World | 2015-10-03 00:00:00 UTC ]
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Business Brisk at 2015 Beijing International Book Fair

The five-day show boasted more exhibitors and more deals than in previous years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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