Why Business Insider won

Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that plays well with social media and millennials. It also benefited from steady leadership and a traditional publishing suitor that needs a digital edge. The post Why Business Insider won appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-30 00:00:00 UTC ]
News tagged with: #editorial content #deal offers #size matters #advertising play #steady leadership #digital edge

Other Publishing stories related to: 'Why Business Insider won'


EC's new geo-blocking rules won't apply to ebooks

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[ The Bookseller | 2016-05-26 00:00:00 UTC ]
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The Business of Christian Fiction

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[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Picador to publish 'inside story' of AIDS epidemic

Picador is publishing an "epoch-making" history and inside story of the AIDS epidemic on World AIDS Day 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-05-20 00:00:00 UTC ]
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Bauer merges its UK magazine publishing businesses

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[ The Guardian | 2016-05-11 00:00:00 UTC ]
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By getting into the news business, Facebook opened itself up to a new controversy

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[ Los Angeles Times | 2016-05-11 00:00:00 UTC ]
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[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
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[ Publishers Weekly | 2016-04-19 00:00:00 UTC ]
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[ Folio Magazine | 2016-04-15 00:00:00 UTC ]
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[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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[ Digiday | 2016-04-11 00:00:00 UTC ]
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[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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[ AdWeek | 2016-03-31 00:00:00 UTC ]
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[ Digiday | 2016-03-30 00:00:00 UTC ]
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[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
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[ Digiday | 2016-03-25 00:00:00 UTC ]
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[ Fast Company | 2016-03-18 00:00:00 UTC ]
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[ The Bookseller | 2016-03-17 00:00:00 UTC ]
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