Why astrologers were the original data scientists

Alexander Boxer says both disciplines seek to divine useful patterns from complex information. Continue reading at 'The Washington Post'

[ The Washington Post | 2020-02-21 02:01:42 UTC ]

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Pluto is defying scientists' expectations in so many ways

Ask Alan Stern to name the most surprising thing learned from NASA's New Horizons mission to Pluto, and he'll tell you to rephrase the question. “A better question would be, ‘What isn't puzzling or mysterious?’ Because that's a much shorter list,” said Stern, the planetary scientist in charge of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-18 00:00:00 UTC ]
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Texture Debuts Exclusive Series with Eyes on Producing Original Content

Seven-part serial produced by The Atavist Magazine will enjoy exclusive first-runs on the digital reader app. The post Texture Debuts Exclusive Series with Eyes on Producing Original Content appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-17 00:00:00 UTC ]
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DBW Day Two: an appearance from 'Data Guy'

Understanding industry data, and more on the “Four Horsemen” tech companies, headlined the second day of Digital Book World. Continue reading at The Bookseller

[ The Bookseller | 2016-03-11 00:00:00 UTC ]
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Data Guy’s Web of Analysis: DBW Turns Hostility Into a Handshake

Digital Book World and Author Earnings may have transformed an industry standoff into a cooperative trade-and-indie exploration going forward. The post Data Guy’s Web of Analysis: DBW Turns Hostility Into a Handshake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-10 00:00:00 UTC ]
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Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions

At Digital Book World, Kelly Gallagher showed just how effective data analysis can be and how it can help you make decisions that will lead to more book sales. The post Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make decisions #book sales


Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today.  The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social giant #mobile devices


Digital and Data Drive Growth in Fulfillment Services

Non-traditional products and services are key for fulfillment providers, publishing clients alike, according to the 2016 Fulfillment Services Bureau Survey. The post Digital and Data Drive Growth in Fulfillment Services appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-04 00:00:00 UTC ]
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Can publishing keep its soul in an increasingly data-driven future?

The Literary Platform's Sophie Rochester on publishing by numbers, and whether the industry can keep its soul in an increasingly data-driven future. Continue reading at The Bookseller

[ The Bookseller | 2016-03-01 00:00:00 UTC ]
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Time Inc buys what is left of MySpace for its user data

Magazine publisher acquires social network’s owner Viant and will mine its membership dataTime Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People... Continue reading at The Guardian

[ The Guardian | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user data #move designed


Time Inc’s new beauty site is an e-commerce and data play

Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board... Continue reading at Digiday

[ Digiday | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #marie claire #revenue streams #native content


The Canadian approach to fighting ad blockers: trade ads for user data

U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday

[ Digiday | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user data #ad blockers #facebook accounts #sponsored content


ABA Winter Institute 2016: Conversations with Keynoters: ‘Small Data,’ Big Impact, With Martin Lindstrom

“The way people buy books today is completely different from how they bought them five or 10 years ago,” Martin Lindstrom says. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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Yahoo Shutters Screen, Scales Back Original Series

Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The... Continue reading at AdWeek

[ AdWeek | 2016-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platforms #early december #digital video #newfront presentation #scott donaton


'Data-light' in the deep field with Worldreader

"What if the most disruptive thing ebooks ever do is make books truly ubiquitous?" asks Worldreader's Danielle Zacarius in her article for us today. Worldreader's mission uses e-readers, mobile phones and other devices. The programme, a 501(c)3 (non-profit) charity based in San Francisco,... Continue reading at The Bookseller

[ The Bookseller | 2015-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make books #mobile phones


Jim Wallis on Slavery, Racism, and ‘America’s Original Sin’

Author Jim Wallis argues that current racial tensions are embedded in deep, unresolved, systemic sins such as slavery and racism in his book ‘America’s Original Sin.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-17 00:00:00 UTC ]
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EU passes strict new data collection regulations

The European Union has passed strict new data collection rules that will affect how Facebook, Snapchat and other social media giants do business in the region. "More than 90% of Europeans say they want the same data protection rights across the EU -- and regardless of where their data is... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-17 00:00:00 UTC ]
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Adobe announces private data marketplace

Adobe today announced Audience Marketplace, a new data exchange in Adobe Audience Manager, the company’s data management platform (DMP). Audience Marketplace is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data faster and with... Continue reading at Betanews

[ Betanews | 2015-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content publishers #audience segments #targeted content


Data Encryption, Cryptography are Keys to the Future of the Book

Alec Ross sees a future in which digital books can be delivered as unpiratable text messages and the big data revolution is democratized to smaller players. The post Data Encryption, Cryptography are Keys to the Future of the Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book appeared #digital books #smaller players


With shopping data, Skimlinks gives publishers a new way to take on Facebook

When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday

[ Digiday | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #playing field #publisher clients


Nielsen and Germany’s GfK to Partner on Book Industry Data

Market research companies Nielsen and GfK announced a partnership on Monday with the aim of providing insights about global book publishing. The post Nielsen and Germany’s GfK to Partner on Book Industry Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post nielsen