Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
News tagged with:
#viewing habits
#nielsen
Pavilion Books will publish the official companion to the "hugely successful" Channel 5 series "The Secret Life of Puppies" this October. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pavilion books
#secret life
#tv tie-
#hugely successful
'We just have to do better at acquiring, marketing, and selling books by marginalized authors,' says HarperCollins' Andrew Harwell, this year's Frankfurt Book Fair-bound PW Star Watch Superstar. The post PW Star Watch’s Andrew Harwell: ‘Make Diversity a Priority’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrew harwell
#make diversity
#selling books
Paul Beatty, Deborah Levy, Graeme Macrae Burnet, Ottessa Moshfegh, David Szalay, and Madeleine Thien have been named to the shortlist for the 2016 Man Booker Prize for Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paul beatty
#deborah levy
#ottessa moshfegh
#david szalay
#madeleine thien
Lisa McInerney's Baileys Women's Prize for Fiction-winning debut, The Glorious Heresies, has been optioned for TV in a deal with boutique TV production company Fifty Fathoms. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv deal
#lisa mcinerney
The international news magazine Newsweek—which publishes in six languages—will host several events and exhibit at the Frankfurt Book Fair in October. The post Newsweek Makes Its Frankfurt Book Fair Debut in October appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#october appeared
Lenovo's new Yoga Book will be a sleek folding laptop with stunning secrets inside.Opening up the device reveals a big surprise: It has no hard keyboard. The keyboard area instead has a versatile touch panel that turns into a smartphone-like virtual keyboard, a draw pad, or a digital notepad.The... Continue reading at PC World
[ PC World | 2016-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#yoga book
#big surprise
#big deal
#ambitious attempt
The ability to read is something many of us take for granted. At a young age, you probably had tons of books in your homes and schools, enabling you to learn to both read and write. Believe it or not, not everyone has access to books. Isn't that sad? Luckily, Amazon is looking to change this.... Continue reading at Betanews
[ Betanews | 2016-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#makes books
#fire tablets
#kindle ebooks
Pulitzer finalist Eowyn Ivey, author of 'To the Bright Edge of the World,' talks to her editors, Reagan Arthur and Mary-Anne Harrington, about the editing process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reagan arthur
#editing process
The Ship of Adventures bookshop in London's Hackney has been named in Small Business Saturday UK’s "Small Biz 100" for 2016, a campaign promoting and supporting small businesses on the high street. Continue reading at The Bookseller
[ The Bookseller | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high street
The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at Digiday
[ Digiday | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platforms appeared
#make money
#dream team
#editorial strategy
A new TV series based on George R R Martin's sci-fi superhero book series Wild Cards is in development. Continue reading at The Bookseller
[ The Bookseller | 2016-08-10 00:00:00 UTC ]
More news stories like this |
Natalie Portman is to star in a miniseries adaptation of by Karen Joy Fowler (Serpent’s Tail). Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#natalie portman
#tv adaptation
#miniseries adaptation
Author George RR Martin's epic science fiction story series Wild Cards is to be developed for TV following the success of Game of Thrones. Continue reading at BBC News
[ BBC News | 2016-08-09 00:00:00 UTC ]
More news stories like this |
Antonio Garcia Martinez's Silicon Valley exposé Chaos Monkeys (Ebury) has been longlisted for the Financial Times and McKinsey Business Book of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year longlist
Julia Turshen has worked with Mario Batali, Gwyneth Paltrow, and Dana Cowin, but is now stepping into the limelight with her debut, 'Small Victories,' due out from Chronicle Books on September 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#solo debut
#julia turshen
#mario batali
#gwyneth paltrow
#chronicle books
As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling ads
#tech giants
#streamlined approach
#selling advertising
#include people
#similar approach
It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#vox media
#recent interview
Editor Genevieve Smith tells Folio: why now's the time to dig deep into public distrust. The post New York Magazine Makes “The Case Against the Media” appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media appeared
From the Frankfurt Book Fair Summer Academy, book industry consultant Iryna Baturevych offers an insider look at post-Soviet book markets and the international ambitions of publishers working there. The post Understanding Post-Soviet Book Markets: FBF Summer Academy in Kiev appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers working
A comic book cover featuring Wonder Woman. One of Dynamite’s goals is to further diversify its audience. Continue reading at The New York Times
[ The New York Times | 2016-07-18 00:00:00 UTC ]
More news stories like this |