Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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At BISG's Making Information Pay seminar, Pew's Lee Rainie told attendees that, in a recent survey, 91% of Americans said they feel they have lost the ability to control their personal data. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
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http://www.thebookseller.com/news/missing-hk-bookseller-returns-china-325182The daughter of missing Hong Kong publisher Gui Minhai has called for the US to help secure his release. Continue reading at The Bookseller
[ The Bookseller | 2016-05-26 00:00:00 UTC ]
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The Kate Nash Literary Agency has made two new appointments, recruiting a new associate agent in Imogen Howson and a new literary assistant in Tom Ashton. Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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After two years in New York, the consumer book convention landed in the Windy City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Veronica Roth describes herself as totally “pumped” that BookCon this year is taking place here in the Windy City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
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Sandstone author Jorn Lier Horst has partnered with Norway's Cinenord and Danish production company Good Company Films to bring the protagonist of his novels, Chief Inspector William Wisting, to TV. Continue reading at The Bookseller
[ The Bookseller | 2016-05-12 00:00:00 UTC ]
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Scottish Book Trust is replacing its annual Children’s Book Awards with two new prizes; the Bookbug Picture Book Prize and the Scottish Teenage Book Prize. Continue reading at The Bookseller
[ The Bookseller | 2016-05-12 00:00:00 UTC ]
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It’s been two months since Facebook rolled out its five new emoji reactions (love, sad, wow, etc.), to let people express more than just that they “liked” something. NewsWhip looked at their use across 20 publishers over the past two weeks and found that Fox News got the most reactions... Continue reading at Digiday
[ Digiday | 2016-05-12 00:00:00 UTC ]
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One impetus for Jeffrey Brown’s participation in BEA is the new trilogy he’s launching with "Lucy and Andy Neanderthal." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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Production company Lime Pictures has acquired the TV rights to Dawn Kurtagich’s YA novel The Dead House. Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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Atlantic Books title Distress Signals, a thriller from debut Irish author Catherine Ryan Howard, has been optioned for TV by Great Point Media-backed Jet Stone Productions. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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Gannett hopes to make $50m a year in savings from takeover of Tribune PublishingGannett, which owns local newspaper publisher Newsquest in the UK, has made a $12.25 (£8.44) per share offer to take over Tribune Publishing.The all-cash offer, a 63% premium on Tribune’s closing share price on... Continue reading at The Guardian
[ The Guardian | 2016-04-25 00:00:00 UTC ]
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Facebook is trying to sweeten the deal for Instant Articles publishers. At its F8 developers conference today. the social network showed off expected new video ads, which can go right into Instant Articles. It also discussed its new branded content policies, which allow publishers to create... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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#video ads
People desire excellence. We want to be healthier, well-liked, and successful. So we soak up articles instructing us how to get promoted, be more productive, and become better liked. We read books like Charles Duhigg's recent Smarter Faster Better in order to learn what science can tell us about... Continue reading at Fast Company
[ Fast Company | 2016-04-13 00:00:00 UTC ]
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Bandit Television has acquired the television rights to Louise O’Neill’s Asking for It, a novel about sexual assault. Continue reading at The Bookseller
[ The Bookseller | 2016-04-12 00:00:00 UTC ]
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Writer and film-maker Hannah Rothschild is the only British author to have made the 2016 Bailey’s Women’s Prize for Fiction shortlist, released tonight (11th April). Continue reading at The Bookseller
[ The Bookseller | 2016-04-12 00:00:00 UTC ]
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Ads have been a staple in your Facebook News Feed for quite sometime. Today, the social network announced changes to its branded content policy that will make it more obvious when a celebrity or other publisher posts about third-party goods and servi... Continue reading at Engadget
[ Engadget | 2016-04-08 00:00:00 UTC ]
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#publisher posts
The Bournemouth-based 33-year-old was offered a six-figure sum for his series about a troubled Met investigator in the sights of a serial killerA former paramedic has received a three-book publishing and television deal for his debut crime series, which publishers and producers describe as... Continue reading at The Guardian
[ The Guardian | 2016-04-08 00:00:00 UTC ]
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Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age
[ Advertising Age | 2016-04-07 00:00:00 UTC ]
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Lee Child’s Make Me (Bantam) has held the number one spot for a second consecutive week, selling 36,697 copies for £138,058, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-04-06 00:00:00 UTC ]
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