Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
News tagged with:
#viewing habits
#nielsen
From football reports to clickbait, programs are changing the way the news is createdLook closely at what many journalists write about artificial intelligence – from AlphaGo’s triumph at the ancient Chinese board game Go to Microsoft’s accidentally racist Twitter bot – and you might detect some... Continue reading at The Guardian
[ The Guardian | 2016-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#artificial intelligence
#oxford university
School library expert Suzanna L. Panter shares the latest trends and issues affecting librarians in the field, ahead of the Texas Library Association annual conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest trends
Channel 4 has commissioned a TV series based on Joe Wicks’ bestselling cookery and fitness title Lean in 15 (Bluebird). Continue reading at The Bookseller
[ The Bookseller | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joe wicks
Bylines by women at the New York Times Book Review and the New Republic are among the ‘dramatic increases’ over the last year, according to Vida’s annual survey of the publishing gender splitFemale authors and reviewers have found more room on literary pages over the last year, according to the... Continue reading at The Guardian
[ The Guardian | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#male writers
#york review
#steady progress
Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing budget
#publisher side
Genius is growing up. The Brooklyn-based startup also said its hired its first CRO in an attempt to make money through events, ads and publishing deals. The annotation service is also adding a 'report abuse' button to combat criticism that the annotation tool could be used nefariously to harass... Continue reading at Digiday
[ Digiday | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing deals
In a last-ditch effort to strike a deal before the start of the new baseball season, Time Warner Cable has once again sweetened an offer to other pay-TV providers in hopes of winning wider carriage for the Dodgers' TV channel in Southern California.But there still are no takers — increasing the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#last-ditch effort
#pay-tv providers
#southern california
The Today presenter spurns social media, could live without television ‘except Mastermind’ but does read books on a iPad (albeit balanced on a lectern)It will come as no surprise to his millions of devoted listeners that the veteran BBC broadcaster John Humphrys despises Twitter, doesn’t do... Continue reading at The Guardian
[ The Guardian | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#read books
#worth watching
#complete works
#advance copy
Sony's first PlayStation TV show landed with a bit of a thud. Based on the comic book series by Brian Michael Bendis, Powers struggled to stand out against its superhero peers, especially those on rival streaming networks. The show does have a follow... Continue reading at Engadget
[ Engadget | 2016-03-25 00:00:00 UTC ]
More news stories like this |
Facebook has developed a technology that will allow publishers to broadcast TV-quality live video on the platform, according to sources. Whereas before Facebook live video only required a smartphone or tablet to record content, now top publishers like TV networks will be able to stream content... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#top publishers
#tv networks
Innovation still matters, but sometimes it helps to be a follower, too. The post “Traveling” Ideas Make Regional Magazines the Place to Be Seen appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-24 00:00:00 UTC ]
More news stories like this |
Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience. The post For Associations Balancing Print vs. Digital, Understanding Your Membership is Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
First spate of staff changes since October NTVB acquisition gives the brand a new president, publisher, and editorial director with a print redesign set to debut in June. The post TV Guide Names New Leadership Ahead of Redesign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
More news stories like this |
The show featured new superhero series from Marvel and Valiant, an Andre the Giant graphic bio from Lion Forge, new exhibitors Viz and Crunchyroll. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#show featured
#superhero series
#lion forge
The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic advertising
#snapchat --
Audrey Carlan, bestselling author of the erotic Calendar Girl series, landed in third place on the iBooks bestsellers chart for the week ended March 13 with her book 'February.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks bestsellers
#audrey carlan
#bestselling author
Amazon has begun to broadcast video clips in its warehouses showing employees being fired for theft, Bloomberg has reported. Continue reading at The Bookseller
[ The Bookseller | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv screens
At Digital Book World, Kelly Gallagher showed just how effective data analysis can be and how it can help you make decisions that will lead to more book sales. The post Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make decisions
#book sales
http://www.thebookseller.com/news/baileys-renews-women-s-prize-fiction-sponsorship-323395Kate Atkinson and Hanya Yanagihara are among the 20 longlisted authors for the Baileys Women's Prize for Fiction, announced today. Continue reading at The Bookseller
[ The Bookseller | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prize longlist
#hanya yanagihara
#baileys women
#announced today
Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday
[ Digiday | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post reach
#financial times
#third-party platforms
#major platforms