Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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It’s no secret that successful people are readers. Reading helps you stay on top of new trends and learn techniques you can use in your career. Bill Gates and Warren Buffett each share their favorite books at the end of the year, and they’re filled with nonfiction titles. But what about... Continue reading at Fast Company
[ Fast Company | 2017-04-07 00:00:00 UTC ]
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Former Penguin Random House group sales director Mike Symons has been appointed chief executive of Bath-based children’s publisher Parragon Books. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Jenny Geras, who joined digital publisher Bookouture from Cornerstone in January this year, has made her first acquisitions: a new detective series by Victoria Jenkins and three psychological thrillers from SE Lynes. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Nigerian debut novelist Ayọ̀bámi Adébáyọ̀̀ has been shortlisted for the £30,000 Baileys Women's Prize for Fiction for her work Stay With Me (Canongate), alongside Man Booker shortlistee Madeleine Thien and one previous winner of the prize, Linda Grant. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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Kindle Entertainment has acquired the TV rights to Nick Fisher’s debut novel Pot Luck (Peridot Press), a dark thriller set in a south coast fishing community. Continue reading at The Bookseller
[ The Bookseller | 2017-03-31 00:00:00 UTC ]
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Hannah Tinti talks to her editor, Noah Eaker, about the process of editing 'The Twelve Lives of Samuel Hawley,' her new novel (in part inspired by the 12 labors of Hercules) about a lifelong criminal vowing to give up a life of crime as his daughter hits adolescence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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Margot Lee Shetterly, whose 2016 nonfiction bestseller 'Hidden Figures' served as the basis for the unexpected box office smash of the same name, is currently taking meetings with the major publishers. Some insiders guessed that this new work could fetch well into seven figures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-30 00:00:00 UTC ]
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Can self-publishing find traction in scholarly publishing as it has parts of general publishing? A recent panel at London Book Fair took up the question. The self-publishing platform Lulu has rolled out a service called Glasstree for scholarly authors. ‘Publishing Perspectives’ contributor... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-30 00:00:00 UTC ]
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Natasha Harding, who is currently commissioning editor at HarperCollins imprint Avon, is to join ebook publisher Bookouture as associate publisher in April. Continue reading at The Bookseller
[ The Bookseller | 2017-03-30 00:00:00 UTC ]
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Legendary Entertainment has acquired the TV rights to Alice Feeney's debut thriller Sometimes I Lie (HQ), in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2017-03-30 00:00:00 UTC ]
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Having seen a bid for fixed book prices stall out before, the Polish publishers' association is making its case again to legislators in hopes of improving the industry's prospects. The post Polish Publishers Call for Book Tax Deductions and Make Another Bid for Fixed Prices appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-27 00:00:00 UTC ]
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Rights to Jessica Fellowes’ debut novel The Mitford Murders (Sphere), the first in a new series of the same name, have sold in four pre-empts across Europe. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Children’s Laureate Chris Riddell is in the running to win a record-breaking fourth CILIP Kate Greenaway Medal after being shortlisted for this year’s prize, while Mal Peet’s final novel has been shortlisted for the CILIP Carnegie Medal. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Quercus has signed Not That Kind of Love by actor Greg Wise and his late sister Clare. Continue reading at The Bookseller
[ The Bookseller | 2017-03-16 00:00:00 UTC ]
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Publishers across Europe have pre-empted translation rights to The Tattooist of Auschwitz by Heather Morris from Bonnier Zafffre, which has world rights. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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With no single title emerging as the big book of the fair, and gossip still focused on recent reports about the $65 million advance the Obamas landed from Penguin Random House, a number of novels have been the subject of chatter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-15 00:00:00 UTC ]
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Georgina Capel Associates (GCA) has formed a new film and television development unit, which will work closely with Simon Shaps Ltd, a company run by the former executive editor at ITV. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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If the words "multimedia tie-in" bring back memories of bad video game adaptations and lame comic books pushed by marketing groups to promote feature films, then clearly the 80s and 90s have scarred you too. Cartoon Network's upcoming animated series... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
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#cartoon network
Nadiya Hussain is releasing a tie-in cookery book with Michael Joseph for her new primetime eight-part BBC2 cookery series of the same name, Nadiya’s British Food Adventure. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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At the bookselling event, which took place in Atlanta on Monday, a closed-door session addressed indie booksellers' desire to potentially allow their stores to act as safe havens for groups they feel have been threatened under the Trump administration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-08 00:00:00 UTC ]
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