Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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Today was day one of Google I/O and there was no shortage of news. To name a few, the search giant is bringing its assistant to iPhone, Smart Reply to Gmail on mobile, and voice-calling to Google Home. These things should be very interesting to both consumers and technology enthusiasts. With I/O... Continue reading at Betanews
[ Betanews | 2017-05-18 00:00:00 UTC ]
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A precocious young Irish writer whose début was at the heart of a seven-way auction has produced a novel that belies its creator’s years, reckons Alice O’Keeffe. Continue reading at The Bookseller
[ The Bookseller | 2017-05-18 00:00:00 UTC ]
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Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews
[ Betanews | 2017-05-16 00:00:00 UTC ]
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We tried our hand at the high-end burger joint's quintessential offering, included the new cookbook, 'Shake Shack: Recipes & Stories,' which hit shelves May 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-16 00:00:00 UTC ]
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Simon Sebag Montefiore’s Jerusalem (Weidenfeld & Nicolson) is set to be adapted for the screen after Lionsgate Television UK bought rights to the non-fiction work. Continue reading at The Bookseller
[ The Bookseller | 2017-05-13 00:00:00 UTC ]
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After two Hollywood failures, 2000AD’s British publisher Rebellion is planning ‘one of the most expensive TV shows the UK has ever seen’ with Mega-City OneAfter two attempts to bring classic British comic character Judge Dredd to the big screen, the publishers of 2000AD have decided that the... Continue reading at The Guardian
[ The Guardian | 2017-05-11 00:00:00 UTC ]
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The Bookseller will run a film and TV product preview as part of a wider analysis of the impact of the broadcast media on the publishing business in the issue of the 26th May. Continue reading at The Bookseller
[ The Bookseller | 2017-05-10 00:00:00 UTC ]
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The London Evening Standard has claimed that Penguin Random House UK is “eyeing plush new offices in Nine Elms” in the Southbank regeneration area in London SW8. Continue reading at The Bookseller
[ The Bookseller | 2017-05-06 00:00:00 UTC ]
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Amazon's offer to remove its controversial "Most Favoured Nation" (MFN) clauses from its ebook contracts has been accepted and made legally binding by the European Commission. Continue reading at The Bookseller
[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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Literary novelist Jon McGregor explains how his fifth novel in an impressive and lauded oeuvre, his first for Fourth estate, interrogates the extraordinary within the everyday. Continue reading at The Bookseller
[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in... Continue reading at Advertising Age
[ Advertising Age | 2017-05-03 00:00:00 UTC ]
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LSU has filed a lawsuit against Elsevier, claiming the publisher is wrongly blocking students in its veterinary school from accessing the library’s Elsevier subscriptions. Elsevier officials, meanwhile, are characterizing the contract dispute as a negotiation, and say they hope to settle it... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-03 00:00:00 UTC ]
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Champion jockey Declan Murphy wasn’t expected to survive a horrific riding accident in 1994 - let alone live to tell the tale, in conjunction with writer Ami Rao. Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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Conservative MP Philip Davies complained to the Equality and Human Rights Commission (EHRC) that the Jhalak Prize unlawfully discriminated against white people, it has emerged. Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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On each page of A Universe Explodes by Tea Uglow, owners are required to add one word and remove two – which amounts to an odd reading experienceIt opens with a woman reaching up for a cereal bowl and closes with a new beginning – or at least it does for the moment. By the time you get to read... Continue reading at The Guardian
[ The Guardian | 2017-04-28 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked... Continue reading at Advertising Age
[ Advertising Age | 2017-04-27 00:00:00 UTC ]
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#money management
Houghton Mifflin Harcourt ramped up its cost cutting initiatives yesterday, laying off approximately 20 people in its trade division. The company would not comment on the number of job cuts, but admitted that "organizational changes" had been made. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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At the Book Industry Study Group's Making Information Pay conference NPD BookScan revealed that in 2016 hardcovers outsold ebooks for the first time in five years, while audiobooks now account for $1.77 billion in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-24 00:00:00 UTC ]
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Sarah Perry and Clare Mackintosh have joined the likes of Jodi Picoult and Robert Harris on this summer’s Richard and Judy Book Club list with W H Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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amazon.com It's fun to peruse New York Times chats with famous personalities about their favorite books, even more so when summer beach-reading season is just around the corner. A few weeks ago, for T magazine, actor Viggo Mortensen ran down some very heady choices. Now it is the turn of veteran... Continue reading at AdWeek
[ AdWeek | 2017-04-13 00:00:00 UTC ]
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