Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
News tagged with:
#viewing habits
#nielsen
For a picture of what life was like in 2017, look no further than the apps, movies, books, and music that topped the App Store and iTunes charts. This week, Apple revealed the most popular titles that iOS users downloaded over the course of the year. In terms of media, the top choices weren’t... Continue reading at Slate
[ Slate | 2017-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app store
#apple revealed
#paying attention
#popular titles
#tv shows
#facebook messenger
This year’s ton of book trade figureheads contains fresh faces, evergreens and returning inclusions, but most are united by a single concern: how the uncertain political climate will affect their business in the years to come. Continue reading at The Bookseller
[ The Bookseller | 2017-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fresh faces
Ruth Ware's The Lying Game has been optioned for television by Hollywood production company Gotham and Entertainment One (eOne). Continue reading at The Bookseller
[ The Bookseller | 2017-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ruth ware
The late author Helen Dunmore is shortlisted for a Costa Award along with Jon McGregor, Kamila Shamsie and Sarah Winman with almost half of the titles coming from independent publishers in a strong year for women writers. Continue reading at The Bookseller
[ The Bookseller | 2017-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jon mcgregor
#costa award
#kamila shamsie
#sarah winman
#titles coming
#independent publishers
#strong year
#women writers
Industry bodies are holding urgent discussions on tackling the issue of sexual harassment in the trade, following publication of the findings of The Bookseller’s survey on the issue last week. Continue reading at The Bookseller
[ The Bookseller | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry bodies
#sexual harassment
Linda Lomelino, author of 'Lomelino’s Pies,' offers tips on how to craft the ultimate pie this holiday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#offers tips
A new program for classrooms: The UK's Make Our Book is free to schools and is 'properly magical' for students, says its creator Emma Barnes. The post The UK’s Make Our Book: An Internationally Available School-Publishing Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-07 00:00:00 UTC ]
More news stories like this |
HarperFiction publicity director Ann Bissell has made her first acquisition in her newly expanded role commissioning for Borough Press. Continue reading at The Bookseller
[ The Bookseller | 2017-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#borough press
Egmont will publish TV writer Marc Starbuck’s “side-splitting” debut children's picture book. Continue reading at The Bookseller
[ The Bookseller | 2017-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#picture book
We asked librarians and exhibitors heading to this year's American Association of School Librarians National Conference, which runs November 9–11 in Phoenix, what they plan to accomplish at the show and why they find it valuable. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american association
New Plymouth libraries have gone ultra high tech with a new $385,000 system to automate the borrowing and returning of books. Continue reading at Stuff
[ Stuff | 2017-11-01 00:00:00 UTC ]
More news stories like this |
The Ink Factory, production company behind "The Night Manager", has acquired the TV rights in a "hotly contested" auction to Andrew Michael Hurley’s supernatural second novel Devil’s Day (John Murray). Continue reading at The Bookseller
[ The Bookseller | 2017-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ink factory
#production company
#night manager
#tv rights
#hotly contested
David Shelley, c.e.o. designate of Hachette UK, has been named on a list of leading LGBT+ executives compiled by professional membership organisation OUTstanding and published in the FT. Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david shelley
#hachette uk
I’m a big fan of e-ink Kindles -- preferring them over real books. If you do a lot of reading, they’re great. However, some people prefer the versatility of an iPad, Android tablet or smartphone, and there's a clear benefit to those. You only need to carry around the one device. Today, Amazon... Continue reading at Betanews
[ Betanews | 2017-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#android tablet
#amazon launches
#easy access
#big fan
#real books
DK COO Shaun Hodgkinson has announced changes to the leadership structure of the North American branch, including a number of layoffs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leadership structure
Businesses in the US now have a new way to sign up with one of Google's booking partners and to add a booking button to their search listing. Anyone in the US with a Google My Business account can benefit from the addition of a booking button that enables people to book a reservation with a... Continue reading at Betanews
[ Betanews | 2017-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#enables people
#search giant
#online booking
The Biloxi, Miss., school district has pulled Harper Lee's classic novel "To Kill a Mockingbird" from its curriculum because it "makes people uncomfortable," the Biloxi Sun Herald reports. A member of the school board told the newspaper that the decision was made last week, and was not voted on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-17 00:00:00 UTC ]
More news stories like this |
John Boyne's The Heart’s Invisible Furies (Transworld) has been optioned for TV by Scott Free Productions. Continue reading at The Bookseller
[ The Bookseller | 2017-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john boyne
C+W has Mafianomics by journalist Misha Glenny out on submission, described as "funny, frightening, but above all, illuminating". Continue reading at The Bookseller
[ The Bookseller | 2017-10-11 00:00:00 UTC ]
More news stories like this |