Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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As the rights-selling frenzy opens its doors, traders will be looking to get the most bang for their buck—and time—during this year’s London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2018-04-11 00:00:00 UTC ]
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As his bestselling work turns 30, the internationally revered author is set to publish his new book, 'Hippie.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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#paulo coelho
Pan Macmillan’s editorial director Georgina Morley has moved to Picador to strengthen the imprint’s non-fiction offer, and to that end has signed Kate Teltscher’s The Palace of Palms. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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Katie Brown has made her first acqusition for Trapeze, a debut "up lit" novel by Lia Louis, acquired at auction. Continue reading at The Bookseller
[ The Bookseller | 2018-04-07 00:00:00 UTC ]
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Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube's live TV service, sources say. The post YouTube TV eyes new linear channels from digital publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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Author Neil Gaiman and script writer Akiva Goldsman are teaming up to adapt Mervyn Peake’s Gormenghast series for television, according to Deadline. Continue reading at The Bookseller
[ The Bookseller | 2018-04-05 00:00:00 UTC ]
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The winners of the Anisfield-Wolf Book Awards, which honor outstanding books that address racism and diversity, will go this year to authors Jesmyn Ward, Kevin Young, N. Scott Momaday and Shane McCrae. Each will be awarded a prize of $10,000. Ward won the fiction award for "Sing, Unburied, Sing,"... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-03 00:00:00 UTC ]
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#address racism
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Summersdale’s sales and export director Nicky Douglas will be leaving the company on 29th March after more than 14 years in the role. Continue reading at The Bookseller
[ The Bookseller | 2018-03-29 00:00:00 UTC ]
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Century Films has optioned screen rights to Penny Joelson’s YA novel about a mute girl with cerebral palsy who knows the identity of a murderer. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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The Orange County Sheriff’s Department on Monday made the release dates of jail inmates — including those in the country illegally — publicly available online, marking the latest local revolt against California’s so-called sanctuary laws. Undersheriff Don Barnes said the action is in response to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-27 00:00:00 UTC ]
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Hachette Children’s Group has sold Enid Blyton into a 42nd language and is “on track” to hit 50 languages in two years’ time. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Penguin Random House has published half the titles on the female-dominated Wellcome Book Prize shortlist, with the book finalists all linked by their complex relationship with mortality. Continue reading at The Bookseller
[ The Bookseller | 2018-03-20 00:00:00 UTC ]
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Former journalist Jane Harper has become one of the world's leading mystery writers with her "Aaron Falk" mysteries set in distant corners of Australia. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-03-16 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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Following the January purchase of Rodale Books, Crown has hired five former Rodale employees and named Diana Baroni v-p, associate publisher and editorial director of Harmony and Rodale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-15 00:00:00 UTC ]
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The former American household staple is riding high thanks to new ownership, and a new focus on TV across all platforms. The post TV Guide Magazine Is Still Here, and Is Doing Just Fine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-15 00:00:00 UTC ]
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Last week, Facebook waffled yet again about which #content people want to see on Facebook. Cue the launch of a new feature that lets publishers label one breaking news story a day. With Facebook experimenting with breaking news, it seems only fitting that Twitter would do the same. The company... Continue reading at Fast Company
[ Fast Company | 2018-03-14 00:00:00 UTC ]
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Leah Middleton, agent at Aitken Alexander, is joining Marjacq Scripts Ltd to take on a role as its in-house film and TV agent, starting at the end of March. Continue reading at The Bookseller
[ The Bookseller | 2018-03-10 00:00:00 UTC ]
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Nafkote Tamirat, author of the debut novel 'The Parking Lot Attendant,' talks with her editor, Caroline Zancan, about the editing process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Mitchell Beazley has acquired a television tie-in to ITV's "Eat Shop Save" authored by the show's presenter, medicinal chef Dale Pinnock. Continue reading at The Bookseller
[ The Bookseller | 2018-03-08 00:00:00 UTC ]
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