Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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Japanese and Asian pop culture had a big presence in the exhibit hall floor at New York Comic Con at the Javits Center; while uptown at Pier 94 ReedPop launched a new anime and manga festival to mixed reviews from fans and exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
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The Bright Agency is launching an in-house film and TV division and has hired Courtney Arumugam, formerly of Mattel Creations, to match Bright’s creators with studios and broadcasters. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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Duck Soup Films has optioned Holly Bourne’s YA novel Are We All Lemmings and Snowflakes? (published by Usborne in August) for television. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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Historical novelist Bernard Cornwell will make a cameo appearance in the Netflix broadcast of "The Last Kingdom Season Three" later this year. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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Georgia Fancett from Bath has picked up a £20,000 publishing contract with Century for her "hard-hitting" police procedural The Fifth Girl. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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Philip Pullman, Kamila Shamsie, Carol Ann Duffy, and Tara Westover are some of the authors whose books have been shortlisted by bookshops for 2018's Books Are My Bag Readers Awards. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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Association of American Publishers c.e.o. Maria Pallante has overseen a more robust and outspoken trade body, one which made a pointed award at its recent a.g.m. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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The company posted its strong rebuttal of a disturbing Bloomberg exposé. Bloomberg Businessweek this morning published a bombshell story that had all the juicy elements: spying, tech giants, foreign intrigue. According to the report, tiny microchips were found hidden on servers sold to top tech... Continue reading at Fast Company
[ Fast Company | 2018-10-04 00:00:00 UTC ]
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Frankfurt Book Fair and Technische Universität Darmstadt have teamed up on accessibility studies, and France's 'Literary Season for All' is bigger than ever, in its sixth year. The post The Frankfurt Book Fair and France’s Literary Season Address Accessibility Issues appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-02 00:00:00 UTC ]
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HarperCollins has agreed a deal with independent producer Rebecca Gushin to adapt Booker Prize-winning author Penelope Fitzgerald’s Human Voices for television. Continue reading at The Bookseller
[ The Bookseller | 2018-09-29 00:00:00 UTC ]
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Library and information association CILIP has opened up nominations for the Carnegie and Kate Greenaway Awards to other industry bodies and is introducing a ‘children’s choice’ prize, in response to the recommendations an independently chaired diversity review. Continue reading at The Bookseller
[ The Bookseller | 2018-09-27 00:00:00 UTC ]
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Walker Books will next month publish a Christmas story by Irish TV presenter Ryan Tubridy, with illustrations by Chris Judge. Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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Publishing micro-genres often reflect the fashions and anxieties of the age – bad news for us literary editorsOne day last week, after I spent the best part of an hour opening two days’ worth of post at my office – I work as literary editor of the Spectator – I posted a peevish tweet: “Can we... Continue reading at The Guardian
[ The Guardian | 2018-09-24 00:00:00 UTC ]
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Canadian children’s book publisher Kids Can Press will see two of its book properties transformed into television shows next fall: Ashley Spires’ graphic novels about Binky the Space Cat and a picture-book series by Geneviève Côté. By Porter Anderson, Editor-in-Chief | @porter_anderson... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-20 00:00:00 UTC ]
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TV rights in Heather Morris’ bestselling novel The Tattooist of Auschwitz have been snapped up by Synchronicity Films for a multi-part, high-end international drama series. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at Advertising Age
[ Advertising Age | 2018-09-13 00:00:00 UTC ]
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British author John Gray criticizes the modern atheist movement for replacing God with human beings and puts forward his view of what a true atheist ought to be in his new book, ‘Seven Types of Atheism.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-12 00:00:00 UTC ]
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There are many more objectionable things about Boris Johnson than his alleged affair. But the media focus on this ‘feisty’, ‘party-loving’ woman is relentlessThere is a well-established and strictly obeyed format for writing about a women who is alleged to have had an affair with a powerful man,... Continue reading at The Guardian
[ The Guardian | 2018-09-11 00:00:00 UTC ]
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The UK's relatively young Nayef Al-Rodhan Prize announces its shortlist, which honors nonfiction books that enhance 'global cultural understanding.' The post Nayef Al-Rodhan Prize Announces Its 2018 Shortlist in ‘Global Understanding’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-11 00:00:00 UTC ]
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Affected booksellers attributed some of the recovery to loyal customers and community support, but they also cited the Book Industry Charitable Foundation (Binc)’s key role. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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