Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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Elif Shafak has revealed her selection of ten of the most exciting women writers working in the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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Tiger Aspect has signed TV rights to Caroline Hulse’s début The Adults (Orion), a novel about a divorced couple’s attempt to create the perfect Christmas getaway for their daughter and their new partners. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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What if Captain America was elected President? What if Spider Man had joined the Fantastic Four? What if those and other What If plots came to TV? According to Slashfilm, Marvel Studios wants to adapt the popular What If comic books into an animated... Continue reading at Engadget
[ Engadget | 2019-03-12 00:00:00 UTC ]
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Faber has triumphed in a 13-way auction for a "riveting exploration of evil" by a renowned British forensic psychiatrist, with the title subject of intense international interest. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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Following an overhaul of its sales division late last month, Macmillan has instituted further changes to the division that include promotions and a number of account reassignments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-07 00:00:00 UTC ]
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#sales division
Michael O’Mara Books is to publish By Order of the Peaky Blinders, the first official tie-in book to the hit TV show "Peaky Blinders". Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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U.S. Supreme Court Justice Sonia Sotomayor will headline a May 30 event at this year’s BookExpo, during which she will discuss 'Just Ask: Be Different, Be Brave, Be You,' her new YA book due out this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-06 00:00:00 UTC ]
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The cover story is "Help! I'm in Love With Momo." Hardin, incidentally, wrote about the so-called Momo Challenge on March 1:It remains unclear how many Momo videos actually exist, whether they have actually caused kids to harm themselves, and just how widespread a phenomenon it is. It's also... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Youngest of the Kardashian-Jenner reality TV family tops Mark Zuckerberg by two yearsKylie Jenner, the youngest member of the Kardashian-Jenner American reality TV family, has become the world’s youngest billionaire at the age of just 21.Jenner, who grew up under the watch of TV cameras filming... Continue reading at The Guardian
[ The Guardian | 2019-03-05 00:00:00 UTC ]
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A year after going into liquidation, digital indie Endeavour Media (the new iteration of Endeavour Press) is "sailing on as before" and now has its sights set on audio. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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The 2019 Women’s Prize for Fiction longlist has been revealed, featuring Man Booker winner Anna Burns, Costa Novel Award winner Sally Rooney and seven debut novelists. Continue reading at The Bookseller
[ The Bookseller | 2019-03-04 00:00:00 UTC ]
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The UK's quarterly 'Index on Censorship' has opened its 45-year archive to free readership, a response to an era of fake news and leadership lies. The post Industry Notes: SAGE Publishing Makes UK’s Index on Censorship Archive Free appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-27 00:00:00 UTC ]
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Reach, which also owns Daily Express and Daily Star, reports £120m pre-tax loss for 2018Reach, the publisher of the Daily Mirror and Daily Express, has warned about the impact of Brexit on advertising, as it made a £200m writedown on its newspaper business that pushed it into the red for... Continue reading at The Guardian
[ The Guardian | 2019-02-25 00:00:00 UTC ]
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Though it’s certainly unusual for the Academy Awards to have no official host, the ceremony on Sunday won’t quite be a first—that honor belongs to the 1939 Oscars, which were similarly host-less. However, there are quite a few nominees this year who could find themselves in the history books if... Continue reading at Slate
[ Slate | 2019-02-22 00:00:00 UTC ]
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Your chance to win a 12-month NEON subscription, The Cuckoo's Calling book and Vera Stanhope book series. Continue reading at Stuff
[ Stuff | 2019-02-21 00:00:00 UTC ]
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Headline has acquired two books to tie-in with a new TV series based on Neil Gaiman and Terry Pratchett’s Good Omens. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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The Society of Authors (SoA) has renewed its calls for TV companies to pay and credit historians and authors for their research work after a rise in complaints from members. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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Annapurna Television has optioned the rights to The Ruin of Kings by Jenn Lyons, to be produced as an epic fantasy television series by Ali Krug and Sue Naegle. Continue reading at The Bookseller
[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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Ben Oliver, the debut author of YA trilogy The Loop, has signed a publishing deal with Chicken House and a TV development deal with Lime Pictures. Continue reading at The Bookseller
[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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