Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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StudioCanal, Nickelodeon and award-winning producer David Heyman today announced a global deal for a brand-new Paddington-inspired television series for pre-schoolers. Continue reading at The Bookseller
[ The Bookseller | 2019-02-16 00:00:00 UTC ]
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V V James’ fantasy novel Sanctuary (Gollancz) will be adapted by Entertainment 360, the television studio responsible for “Game of Thrones". Continue reading at The Bookseller
[ The Bookseller | 2019-02-15 00:00:00 UTC ]
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This week is a big one for streaming platforms, as Amazon premieres its documentary series uncovering the truth surrounding Lorena Bobbitt, and Netflix presents the first season of its comic book adaptation The Umbrella Academy. For gamers, Crackdown... Continue reading at Engadget
[ Engadget | 2019-02-12 00:00:00 UTC ]
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Penguin Random House US c.e.o. Madeline McIntosh outlines her vision for the publisher, as Crown is merged with Random House and Spiegel & Grau is shuttered. Continue reading at The Bookseller
[ The Bookseller | 2019-02-11 00:00:00 UTC ]
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Remember Madonna’s 'Sex,' the 1992 succès de scandale that shook the publishing world? Or the Miss Spider books, TV series, and app? Both, and more, are the brainchildren of Nicholas Callaway, founder and CEO of Callaway Arts & Entertainment, which turns 40 this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-08 00:00:00 UTC ]
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Authors and illustrators including Tomi Adeyemi, Sophie Anderson, Jessica Love and Onjali Q. Raúf are on the shortlist for this year’s Waterstones Children’s Book Prize, which is now in its fifteenth year. Continue reading at The Bookseller
[ The Bookseller | 2019-02-07 00:00:00 UTC ]
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Late children’s author Mal Peet's final book, The Murdstone Trilogy (David Fickling Books), will be adapted for TV by the dramatist behind Hilary Mantel’s "Wolf Hall" for a newly formed production company. Continue reading at The Bookseller
[ The Bookseller | 2019-02-07 00:00:00 UTC ]
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Three small independent publishers from Scotland discuss the challenges and opportunities presented by their limited size and staffing—but there is little limit to their ambition. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Bodley Head will publish Pulitzer Prize-winner Ian Urbina’s exposé of the criminal world of the high seas in October. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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Heather Morris’ The Tattooist of Auschwitz (Zaffre) has returned to the UK Official Top 50 number one spot for a third non-consecutive week, selling 15,369 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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Walker Books will this September publish a non-fiction book by TV presenter Helen Skelton. Continue reading at The Bookseller
[ The Bookseller | 2019-01-25 00:00:00 UTC ]
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Graphic novels, poetry and art history make up some of the Society of Authors’ Translation Prizes shortlists for 2019, with 31 translations from seven languages up for awards. Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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President Donald Trump purports to hate “fake news” but he seems to have no problem with fake photos. At least that’s what Gizmodo discovered when it started carefully looking at the images on Trump’s official Facebook and Instagram accounts and discovered photos of the president that make him... Continue reading at Slate
[ Slate | 2019-01-22 00:00:00 UTC ]
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Orion Spring has acquired world rights to four self-help titles by "This Morning" TV therapists Nik and Eva Speakman. Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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When ALA introduced its successful Libraries Transform campaign in 2015, it was meant to build on our foundational principles. What’s more foundational to libraries than books? If we envision 2019 as the year of the book, imagine the transformation we might lead. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-18 00:00:00 UTC ]
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Amazon founder and CEO Jeff Bezos may be having a difficult time in his personal life right now, but professionally, the multi-billionaire is doing phenomenally. Amazon's stock is through the roof, and there seems to be no slowing down the online retailer. Long gone are the days when the... Continue reading at Betanews
[ Betanews | 2019-01-16 00:00:00 UTC ]
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The Library Campaign (TLC) is appealing to Arts Council England (ACE) for funding and support in recognition that public libraries are “the bedrock of the nation’s entire culture strategy”. Continue reading at The Bookseller
[ The Bookseller | 2019-01-04 00:00:00 UTC ]
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Clare Mackintosh is making her non-fiction debut with a memoir about family life in the countryside: A Cotswold Family Life. Continue reading at The Bookseller
[ The Bookseller | 2018-12-21 00:00:00 UTC ]
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From apologetics to tours of the universe, new books from Harvest House Publishers invite everyday readers to consider their faith through various lenses. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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If you live in New York City, you might be familiar with the professional photography shop Adorama in lower Manhattan. The company has taken its photo printing to the web with AdoramaPix, where you can order prints and create various products, including photo books.Whatever Adorama learned... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
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