Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
News tagged with:
#viewing habits
#nielsen
At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:01:33 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#tv industry
Murphy says that she was inspired to write for a younger age group because of the reception she received for 'Dumplin' ', which is about what it’s like to exist in a fatter body. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
More news stories like this |
The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see. Continue reading at Media Week
[ Media Week | 2019-05-29 13:15:44 UTC ]
More news stories like this | News stories tagged with:
#content users
The London Book and Screen Week's CAMEO Awards get their first outing in New York City with an award for a US audiobook adaptation during BookExpo. The post During BookExpo, London Book Fair’s CAMEO Awards Make a US Debut appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-23 05:30:08 UTC ]
More news stories like this | News stories tagged with:
#screen week
#cameo awards
Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age
[ Advertising Age | 2019-05-22 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#similar results
#convince advertisers
#capture audiences
BuzzFeed plans to make 20 episodic video shows across Facebook, YouTube and other platforms this year. In an effort to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 17:00:27 UTC ]
More news stories like this |
The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
More news stories like this | News stories tagged with:
#tv audience
#preakness race
#household figures
#actual running
#nbc affiliate
#aired nbc
The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
More news stories like this | News stories tagged with:
#tv audience
#preakness race
#household figures
#actual running
#nbc affiliate
#aired nbc
The tech giant's former NZ and Aus boss calls for more examination following the surprise election win in Australia. Continue reading at Stuff
[ Stuff | 2019-05-19 21:15:47 UTC ]
More news stories like this | News stories tagged with:
#tech giant
Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic. The post The Rundown: Search-focused publishers make for attractive acquisition targets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-16 00:00:00 UTC ]
More news stories like this |
On Friday, May 31, from 9:30 to 10:30 a.m., join Random House Children's Books in the Librarians' Lounge (Booth 557) for an exclusive talk with some of the creators behind the publishers' inclusive new publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#publishing program
Headline non-fiction editor Richard Roper’s debut Something to Live For (Orion) has been optioned for TV by Expectation. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv series
Husband and wife Sir Michael Moritz and Harriet Heyman are among the 50 wealthiest individuals or families in the UK, worth £3bn, according to the Sunday Times Rich List. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
More news stories like this |
Little Tiger UK's brand director Lauren Ace picks five Welsh creatives to watch out for. Continue reading at The Bookseller
[ The Bookseller | 2019-05-11 00:00:00 UTC ]
More news stories like this |
Sales through the TCM’s Wales and the West region outperformed the wider UK market in 2018, with two military-related titles the biggest beneficiaries in terms of sales upticks. Continue reading at The Bookseller
[ The Bookseller | 2019-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest beneficiaries
Claire Adam, Michael Donkor and Anna Mackmin have all made the 2019 Desmond Elliott Prize shortlist for debut novelists, with the winner in line for £10,000. Continue reading at The Bookseller
[ The Bookseller | 2019-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#claire adam
#michael donkor
#debut novelists
Booker and Jhalak Prize winners Anna Burns and Guy Gunaratne are among the 12 novelists longlisted for the first Orwell Prize for Political Fiction. Continue reading at The Bookseller
[ The Bookseller | 2019-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#orwell prize
#political fiction
Travis d’Arnaud, the Dodgers’ newest catcher, walked into in the visitors’ clubhouse at Petco Park five minutes before 11 a.m. Sunday. He was fitted for a cap and a batting helmet. He introduced himself to unfamiliar people and greeted a few familiar ones. Austin Barnes, the Dodgers’ starting... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#petco park
#austin barnes
The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age
[ Advertising Age | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#johnson johnson
#ad formats
#garett sloane
This year’s BISG annual meeting, held April 26 at the Harvard Club in New York City, surveyed a range of trends across the publishing supply chain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#make sense
#supply chain
#harvard club