Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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When it comes to popularizing AR, much of the credit goes to Pokémon Go, released in July 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Vertical Networks will have 10 shows on Snapchat and Facebook this year. But it's also looking to bring those shows to other forms of media, including TV and books. The post Elisabeth Murdoch’s Vertical Networks shoots for TV, books appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-25 00:00:00 UTC ]
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Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-22 00:00:00 UTC ]
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The digital publisher built enormous scale on Facebook, but will now enter an increasingly crowded over-the-top market. The post Insider is moving into OTT with Insider TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-18 00:00:00 UTC ]
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Research shows that progress has stalled, with men still dominating flagship bulletinsAre women more likely than men to go to bed early? It seems worth asking after it emerged last week that while broadcast news programmes have improved their gender balance, men still dominate the flagship... Continue reading at The Guardian
[ The Guardian | 2018-06-17 00:00:00 UTC ]
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Jane Shemilt’s third novel, How Far We Fall (Michael Joseph), has been snapped up for development as a TV drama by production company Twelve Town. Continue reading at The Bookseller
[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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With Book Marks, the 'Literary Hub' vertical and newly-circulated book reviewing widget, Morgan Entrekin, Andy Hunter, and company make a push to restore the vitality of book critics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
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Award-winning author Holly Bourne wants to "blow the lid off" the truth about abusive relationships. Continue reading at BBC News
[ BBC News | 2018-06-14 00:00:00 UTC ]
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Snapchat is opening up to outside developers and apps for the first time in a bid to boost user growth with new features and collaborations. In doing so, the video messaging app is following the footsteps of its rival Facebook, which first welcomed outside developers in 2007. That helped... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-14 00:00:00 UTC ]
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An investigation has reported that thousands of agency workers who make Amazon’s Echo smart speakers and Kindles in China have been hired and paid illegally. Continue reading at The Bookseller
[ The Bookseller | 2018-06-12 00:00:00 UTC ]
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SERIES Taken Mills (Clive Standen) tries to save his cousin from members of an underworld syndicate in a new episode of the series based on the Liam Neeson action franchise. Jennifer Beals and Adam Goldberg also star. 8 p.m. NBC The Crossing The now-canceled science fiction drama, about a group... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-09 00:00:00 UTC ]
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Wonderbly, the publisher of the personalised Lost My Name books, is partnering with animation studio Sixteen South and Walker’s Helen McAleer to create a TV series. Continue reading at The Bookseller
[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
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TV rights to Juno Dawson’s memoir The Gender Games (Two Roads) have been optioned by Benedict Cumberbatch's production outfit SunnyMarch. Continue reading at The Bookseller
[ The Bookseller | 2018-06-05 00:00:00 UTC ]
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The Publishers Association has recommended that the government makes funding for textbooks a priority. Continue reading at The Bookseller
[ The Bookseller | 2018-06-01 00:00:00 UTC ]
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When Potato—the star of 'Potato Pants!' (Holt/Ottaviano, Oct.)—hears about a one-day sale on potato pants (pants made out of potatoes, of course!), he is so excited, he starts doing the robot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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The critically lauded US author turns his hand to children’s books with a fortuitously timed tale of immigrant experience—and keeps a decades-old promise as a result. Continue reading at The Bookseller
[ The Bookseller | 2018-05-29 00:00:00 UTC ]
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George Saunders, Hilary Mantel and Michael Ondaatje are among the names to have been shortlisted for the Golden Man Booker Prize, created to celebrate the 50th anniversary of the coveted literary award. Continue reading at The Bookseller
[ The Bookseller | 2018-05-27 00:00:00 UTC ]
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Independent drama producer Kudos has won the television adaptation rights to Diane Setterfield’s new novel Once Upon a River (Doubleday) after "fierce competition" for the rights. Continue reading at The Bookseller
[ The Bookseller | 2018-05-23 00:00:00 UTC ]
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The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at The Bookseller
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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