Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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#viewing habits
#nielsen
After more than two decades as publisher of Farrar, Straus and Giroux, Jonathan Galassi is stepping down from the role. Later this year, Mitzi Angel, the former publisher of Faber and Faber, will take the reigns at the Macmillan division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-08 00:00:00 UTC ]
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#jonathan galassi
#mitzi angel
#macmillan division
Six debut authors, including bookseller Fiona Mozley, Gail Honeyman and Imogen Hermes Gowar, have been longlisted for the Women’s Prize for Fiction 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-03-08 00:00:00 UTC ]
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#prize longlist
#gail honeyman
#debut authors
Terry Pratchett's City Watch series, an eight-strong subset of the late author's 41 Discworld books, is being adapted by BBC Studios for a new television series called "The Watch". Continue reading at The Bookseller
[ The Bookseller | 2018-03-03 00:00:00 UTC ]
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#tv series
#terry pratchett
#late author
#bbc studios
Author Sherman Alexie has claimed no recollection "of physically or verbally threatenening anybody or their careers" even as he apologized for "things that have harmed other people." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-01 00:00:00 UTC ]
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Usborne has bought a new middle grade title by Matt Brown, a DJ, TV presenter and the author of the Compton Valance series. Continue reading at The Bookseller
[ The Bookseller | 2018-02-23 00:00:00 UTC ]
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#tv presenter
Two debut novels are battling it out on the shortlist for the $50,000 International Prize for Arabic Fiction, including one soon to be published by Oneworld. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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#arabic fiction
Ebury is publishing the official TV tie-in to BBC One's new 2018 cookery show, Britain’s Best Cook. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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#publish britain
We spoke with cartoonist Luke Pearson about the new Netflix original show, inspired by his Hildafolk graphic novel series, which will air in fall 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-22 00:00:00 UTC ]
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#tv alert
Authors Reni Eddo-Lodge and Kiran Millwood Hargrave have made the cut for the 2018 Jhalak Prize shortlist. Continue reading at The Bookseller
[ The Bookseller | 2018-02-21 00:00:00 UTC ]
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Fledgling small presses Charco Press and Dostoevsky Wannabe have been shortlisted for the 2018 Republic of Consciousness Prize alongside Influx Press, Les Fugitives, Little Island Press and Galley Beggar. Continue reading at The Bookseller
[ The Bookseller | 2018-02-20 00:00:00 UTC ]
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#les fugitives
#island press
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You will not read many author interviews or book reviews on this blog unless a book is something special. Jonathan Abrams’ “All the Pieces Matter: The Inside Story of The Wire” is something special. Abrams, a senior writer who who covers the NBA for Bleacher Report, is a superb sports reporter.... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-02-19 00:00:00 UTC ]
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#book reviews
#inside story
#author interviews
#senior writer
#bleacher report
The production company behind the ITV series "Vera" and BBC1's "Shetland" has acquired exclusive television rights to Black Tudors: The Untold Story (Oneworld) by Miranda Kaufmann. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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#miranda kaufmann
#tv drama
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Art-of and making-of books about pop culture remain viable, even in an era when abundant behind-the-scenes information is available online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Quarto has made five roles redundant from the foreign rights team based in its Brighton office. Continue reading at The Bookseller
[ The Bookseller | 2018-02-14 00:00:00 UTC ]
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Remember the days when Facebook's News Feed was full of listicles from the likes of BuzzFeed? A new feature from the social network has them poised to return, but from your friends and family, not from publishers. Facebook Tuesday began rolling out Lists, which enables users to create and share... Continue reading at AdWeek
[ AdWeek | 2018-02-14 00:00:00 UTC ]
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#facebook users
#enables users
It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media.... Continue reading at Advertising Age
[ Advertising Age | 2018-02-14 00:00:00 UTC ]
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#conde nast
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SUNDAY Coverage of the “2018 Winter Olympics” in PyeongChang, South Korea continues throughout this week and the next. Various times, NBC, CNBC, NBC Sports Network and USA I, Tania: The six-part docu-series “The Radical Story of Patty Hearst” retells the 1970s-era tale of the heiress turned... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-10 00:00:00 UTC ]
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Revenue from third-party platforms represented 16 percent of publishers' total digital revenue in the first half of 2017 -- nearly unchanged from a year earlier. The post Google and Facebook make up less than 5 percent of publishers’ digital revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-08 00:00:00 UTC ]
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#digital revenue
#post google
#year earlier
OPINION: Let's start with a caveat: I like free stuff. I don't know anyone who doesn't, frankly. This could be because I'm a journalist and have been the grateful beneficiary of free books (for me to review), free theatre or cinema tickets (for pre-research before interviewing an actor) and free... Continue reading at Stuff
[ Stuff | 2018-02-07 00:00:00 UTC ]
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#free books
Sally Rooney, the 2017 Sunday Times Young Writer of the Year, has been longlisted for this year's £30,000 Dylan Thomas Prize. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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#sally rooney