Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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Although not quite the sensation of previous Robert Langdon thrillers, The Da Vinci Code author’s latest mystery sold 100,000 copies in its first week Dan Brown’s mastery of something like a code for bestsellers has returned to cheer UK booksellers, with more than 100,000 copies of his latest... Continue reading at The Guardian
[ The Guardian | 2017-10-11 00:00:00 UTC ]
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In a market of 197 million people and a strong youthful contingent, Pakistan's industry is looking to expand December's Karachi International Book Fair. The post One Book Fair to Another: Karachi Makes Its Case at Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-07 00:00:00 UTC ]
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HarperCollins has bought three books from crime writer Adam Baron, including his middle-grade debut, following a “significant pre-emptive” deal. Continue reading at The Bookseller
[ The Bookseller | 2017-10-07 00:00:00 UTC ]
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TV creators are raiding the sci-fi section like never before—for some obvious, and not-so-obvious, reasons. Continue reading at Wired
[ Wired | 2017-10-05 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights:... Continue reading at Advertising Age
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
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Jamie Oliver’s 5 Ingredients—Quick & Easy Food (Michael Joseph) has breezed into a sixth week as the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2017-10-05 00:00:00 UTC ]
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First time in more than two years: the Association of American Publishers ' monthly StatShot report shows an increase in ebook sales in the US. The post Industry Notes: US Ebook Sales Slightly Up in May; Sourcebooks Signs With Gotham for Film, TV appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-29 00:00:00 UTC ]
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The Clarissa Luard Award for Independent Publishers has been revealed with Lantana Publishing, Little Toller Books, Peepal Tree Press and Penned in the Margins all in the running for the £10,000 prize. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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Women behind Irish independent Tramp Press say they will no longer consider submissions from authors who assume they are men, or list only male influences“Sexists need not apply” to the “dreaded women” who run Tramp Press, say the trail-blazing Irish independent publisher, which has announced it... Continue reading at The Guardian
[ The Guardian | 2017-09-28 00:00:00 UTC ]
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Hera Pictures has acquired the TV rights to Emmy-award winning writer and historian Benjamin Woolley's new book, The King’s Assassin: The Fatal Affair of George Villiers and James I (Pan Macmillan). Continue reading at The Bookseller
[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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A partnership between MIT Press and the Internet Archive is digitizing important books from the press’s backlist and making them available to library patrons for free. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Jonathan Stroud’s Lockwood & Co. series will be adapted for television by the team behind Hollywood film “Baby Driver”. Continue reading at The Bookseller
[ The Bookseller | 2017-09-20 00:00:00 UTC ]
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Chris Grabenstein's middle grade fantasy caper will premiere on Nickelodeon as an original TV movie on October 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-19 00:00:00 UTC ]
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Pan Macmillan is making its ebooks available to UK schools through digital education provider RM Books. The partnership means ebooks by authors such as Chris Riddell, Eva Ibbotson and Andy Griffiths, and the poet Brian Moses will be accessible to be read on the platform, aling with a selection... Continue reading at The Bookseller
[ The Bookseller | 2017-09-13 00:00:00 UTC ]
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Kids these days apparently want to read books that reflect their lives. So following that whole supply-and-demand thing we all learned in Economics 101, Kirkus is giving the people what they want. They’ve just launched Kirkus Collections, which brings together Young Adult and children’s lit... Continue reading at Fast Company
[ Fast Company | 2017-09-13 00:00:00 UTC ]
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Sister Pictures has acquired the television rights for writer and comedian Adam Kay’s debut This is Going To Hurt: Secret Diaries Of A Junior Doctor in a 12-way auction. Continue reading at The Bookseller
[ The Bookseller | 2017-09-07 00:00:00 UTC ]
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The successful combination of baking and crime meansa the list of dessert-themed cozy mystery book series now in the baker’s dozens. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-09-06 00:00:00 UTC ]
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From Words Without Borders: 'Put in the time to seek out great books by women and underrepresented writers,' one of a quartet of women translators says. The post Women Translators on Women in Translation: ‘Translations Are Already a Hard Sell’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-05 00:00:00 UTC ]
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This summer, Javelin Literary Agency’s clients have included sought-after Beltway figures like James Comey and Tucker Carlson. So who's next? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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TV rights for Stuart Turton’s debut The Seven Deaths of Evelyn Hardcastle (Bloomsbury) have been optioned by House Productions ahead of the book's UK publication in February 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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