Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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Peter Ackroyd’s latest non-fiction Queer City (Chatto and Windus), looking at London through the history and experiences of its gay population, has been optioned by Two Halves Pictures for television. Continue reading at The Bookseller
[ The Bookseller | 2017-07-01 00:00:00 UTC ]
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Kit de Waal, Clare Mackintosh and C E Morgan are some of the authors competing on the longlist for the inaugural £2,000 Goldsboro Books Glass Bell Award, which celebrates contemporary fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-07-01 00:00:00 UTC ]
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ITV is making a seven-part drama Vanity Fair with Amazon Studios and production company Mammoth Screen. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-20 00:00:00 UTC ]
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Natalie Dye’s debut novel about the sinking of the Arandora Star ship during World War Two, killing 865 people, has been optioned for television. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Before Sachsgate felled his career, Wossy was top of the chatshow tree. Now he makes do with Gino D’Acampo while Graham Norton entertains Tom CruiseBack at the end of March, Graham Norton staged a live version of his chatshow for Comic Relief. One of the many guests on his extended sofa that... Continue reading at The Guardian
[ The Guardian | 2017-06-12 00:00:00 UTC ]
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US film and TV producer Louise Goodsill has optioned Frances Hardinge's award-winning novel The Lie Tree (Pan Macmillan Children’s Books). Continue reading at The Bookseller
[ The Bookseller | 2017-06-10 00:00:00 UTC ]
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Hodder Children’s Group has bought a “gripping and topical teen romance” from middle-grade, Cornwall-based author Chris Higgins. Continue reading at The Bookseller
[ The Bookseller | 2017-06-10 00:00:00 UTC ]
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Facebook announced Tuesday that publishers of Facebook Live videos can now add closed captions in order to make those videos more accessible to users who are deaf or hard-of-hearing. Product manager Supratik Lahiri and director of accessibility Jeffrey Wieland said in a Newsroom post that daily... Continue reading at AdWeek
[ AdWeek | 2017-06-07 00:00:00 UTC ]
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Although the trade show, which wrapped this past weekend, was well attended by religion publishers, many left the event questioning its value. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-07 00:00:00 UTC ]
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The Pioneer Woman Magazine is Ree Drummond’s latest project. The post Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-07 00:00:00 UTC ]
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The local news publisher has focused on lifestyle coverage, diversifying its revenue and making itself a destination for local brand dollars. The post How digital upstart Charlotte Agenda makes local news profitable appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-07 00:00:00 UTC ]
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This fall will bring "Reactions: An Illustrated Exploration of Elements, Molecules, and Change in the Universe" by Theodore Gray (Black Dog & Leventhal), the long-awaited third installment in Gray’s popular Elements trilogy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-04 00:00:00 UTC ]
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In 1996, David Farnsworth came to the U.S. from the U.K. to head the sales department of the family-owned Combined Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Eleventh Hour Films (EHF) has optioned the screen rights to Anthony Horowitz’s Alex Rider novels (Walker Books). Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Margaret Atwood’s 1985 novel rockets to number one on Amazon after Channel 4 begins airing series starring Elisabeth MossThe Handmaid’s Tale, the 1985 novel by Margaret Atwood envisaging a hellish dystopia where the US is ruled by an ultra-far-right regime that treats women as chattels, has... Continue reading at The Guardian
[ The Guardian | 2017-05-29 00:00:00 UTC ]
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Faber publisher Hannah Griffiths reveals why she moved to entertainment giant All3Media. Continue reading at The Bookseller
[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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In her new book, 'The Evangelicals,' the historian and Pulitzer Prize-winning journalist explores how millennials are changing the face of the evangelical movement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
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