Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
News tagged with:
#viewing habits
#nielsen
Fiona Kennedy, publisher of Head of Zeus's new children's imprint Zephyr, has made her first acquisitions, buying a standalone novel by Lauren St John and two books from Ghanaian-British filmmaker Yaba Badoe. Continue reading at The Bookseller
[ The Bookseller | 2017-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#imprint zephyr
#fiona kennedy
Mick Finlay’s Sherlock-inspired novel Arrowood has been snapped up for a television adaptation by the makers of "Bad Education" with Kathy Burke joining as executive producer. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv deal
#television adaptation
#bad education
#executive producer
Liane Moriarty's 'Big Little Lies' makes a big gain, climbing to the top of the iBooks bestsellers list as its TV miniseries adaptation heads toward its third episode on Sunday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big gain
#ibooks bestsellers
#liane moriarty
Former President Barack Obama and Michelle Obama in Washington last year. They plan to donate a portion of the advances for their books to charity. Continue reading at The New York Times
[ The New York Times | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michelle obama
Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age
[ Advertising Age | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blockchain technology
#digital publishers
#digital currency
#established players
TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age
[ Advertising Age | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv land
#discovery communications
#handy calendar
#media company
#stay up-to-date
Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small screen
#traditional media
#hit hard
#online platforms
Tinte & Feder is Amazon Publishing's second German-language imprint, and is to focus on contemporary and historical fiction. First titles out March 7. The post Amazon Publishing’s Newest Imprint Makes Its Debut in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#germany appeared
#amazon publishing
#historical fiction
Librarians are standing up to Trump, and they want the American Library Association to follow suit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#follow suit
Oxford-based Christian publisher Lion Hudson has made almost two thirds of its staff redundant and submitted a notice of intent to appoint administrators. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
More news stories like this |
For the first time in the nearly 25-year history of the PW Bookstore of the Year Awards, a children’s only bookstore, Wild Rumpus in Minneapolis, was named one of five finalists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year awards
#pw bookstore
#25-year history
#wild rumpus
With politics commanding so much attention, it is reasonable to expect that publishers that don’t focus on hard news could see a drop in traffic. But data indicates that non-hard-news publishers haven’t suffered from political news’s rise in popularity. Sources told Digiday that soft news has... Continue reading at Digiday
[ Digiday | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#politics continues
#hard news
#political news
It will be up to publishers to make the case for how their teaching materials help institutions to meet the requirements of the Teaching Excellence Framework (TEF), and providing data evidence will be key, a panel discussion marking Academic Book Week heard. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#teaching materials
A Swedish writer is being sued for infringing copyright after making children’s versions of novels such as Truman Capote's Breakfast at Tiffany’s. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#classic novels
#infringing copyright
Freelance journalist Fiona Cummins' debut novel Rattle (Pan Macmillan) is being adapted for television by Stephen Susco, screenwriter behind "The Grudge" and "Red". Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv rights
The FTSE 100 remains in positive territory despite a 30% plunge in Pearson shares after the education publisher issues a profit warning. Continue reading at BBC News
[ BBC News | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#profit warning
A 36-year-old kids' fantasy novel comes to UK and US screens this month. 'Ronya, the Robber's Daughter' is by Astrid Lindgren, author of Pippi Longstocking. The post An English Translation of a Japanese TV Series Based on a Swedish Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#english translation
#swedish book
#pippi longstocking
Romance ebook distributor is proposing to slash writers’ royalties after falling victim to downturn in digital reading marketOne of the biggest genre ebook distributors in the US has closed suddenly, leaving thousands of authors in the UK and US out of pocket. AllRomance.com and its sister... Continue reading at The Guardian
[ The Guardian | 2017-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital books
#face losing
#mills boon
Julia Roberts is starring in Annapurna Pictures' TV adaptation of Maria Semple's second novel Today Will be Different. Continue reading at The Bookseller
[ The Bookseller | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#julia roberts
#tv adaptation
#maria semple
How do writers and publishers handle charged topics like climate change? Environmentalist Jamie Clarke makes a case for including more perspectives, both for the sake of book sales and the planet. The post Can Better Writing Make Climate Change Less Polarizing? appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#climate change
#book sales