Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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Netflix pays creators, but for digital publishers, there's also a ton of value in just being able to say they have a show on Netflix. The post The Netflix Effect: Publishers see Netflix deals as gateways to more TV work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-18 00:00:00 UTC ]
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#digital publishers
Michael Joseph is to publish Nadiya’s Family Favourites in June to tie-in with her new primetime BBC Two cookery series. Continue reading at The Bookseller
[ The Bookseller | 2018-05-15 00:00:00 UTC ]
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#michael joseph
We sit down with CEO and publisher Rachel Fishman Feddersen to hear how the 120-year-old Jewish culture publication is embracing the digital age. The post Nearly Two Years in the Making, The Forward’s Transformation Continues On appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-14 00:00:00 UTC ]
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#digital age
Kate Thompson’s Second World War factory drama has been optioned for television. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Titles from seven different publishers have been shortlisted for the Branford Boase award, annually recognising the author of a debut novel and their editor. Continue reading at The Bookseller
[ The Bookseller | 2018-05-02 00:00:00 UTC ]
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The final book from Henning Mankell is among the titles to be shortlisted for the 2018 Petrona Award for the Best Scandinavian Crime Novel of the Year. Continue reading at The Bookseller
[ The Bookseller | 2018-05-01 00:00:00 UTC ]
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#final book
#henning mankell
#scandinavian crime
'In an industry where everything is returnable, why are we out of stock so often?' is the kind of question tackled at the Book Industry Study Group's annual meeting last week, focus on the supply chain. The post BISG’s Annual Meeting: Making 2018 Our ‘Metadata Year’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-01 00:00:00 UTC ]
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#annual meeting
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The government on Monday made its final plea to a federal judge to block AT&T Inc.’s $85.4-billion purchase of Time Warner Inc. or order it significantly scaled back, arguing that the combined company would be so powerful it would hinder competition and raise pay TV prices for consumers.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-30 00:00:00 UTC ]
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#time warner
#monday made
#block att
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Hachette Book Group only reduced its carbon footprint by 2% last year—but every sheet of paper it used came from certified sources. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-30 00:00:00 UTC ]
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#carbon footprint
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Children’s publisher Nosy Crow is closing its in-house app department and making three members of staff redundant. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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#staff redundant
Editor-in-chief Elizabeth Goodman Artis takes Folio: inside the magazine's new look. The post Shape Redesigns to Address a “Cultural Shift” Around Fitness appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-24 00:00:00 UTC ]
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Unbound is making four editors redundant following a "strategic reorganisation". Continue reading at The Bookseller
[ The Bookseller | 2018-04-24 00:00:00 UTC ]
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#editors redundant
Debuts by Imogen Hermes Gowar, Jessie Greengrass and Elif Batuman have been shortlisted for 2018’s Women’s Prize for Fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-04-24 00:00:00 UTC ]
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#prize shortlist
#jessie greengrass
#hermes gowar
#elif batuman
From The Forsyth Saga to Game of Thrones, The Man in the High Tower and The Handmaid's Tale, books have provided the inspiration for some of television's most memorable shows. Continue reading at Stuff
[ Stuff | 2018-04-23 00:00:00 UTC ]
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Though Teen Vogue announced the shuttering of its print edition in November 2017, it hasn’t stopped the Condé Nast-owned publication from ensuring the art of the magazine cover hasn’t been lost as it embraces a now fully digital identity. The post Teen Vogue is ditching print, but it’s still... Continue reading at Digiday
[ Digiday | 2018-04-18 00:00:00 UTC ]
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#snapchat appeared
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Their names are inked in history books and on the walls of hallowed concert halls as winners of American music’s most esteemed award, the Pulitzer Prize for music: Aaron Copland, George Crumb, John Luther Adams, Ornette Coleman, Caroline Shaw and dozens more. Add to that list the man nicknamed... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-17 00:00:00 UTC ]
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#american music
#history books
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Some publishers complain about monetization on Snapchat, but NBCUniversal said with its Digital Content Lab, it's making real money there. The post How NBCU’s specialized unit makes shows for Snapchat and beyond appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-16 00:00:00 UTC ]
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Previous Man Booker International Prize winners Deborah Smith, Han Kang and László Krasznahorkai have made the shortlist once again. Continue reading at The Bookseller
[ The Bookseller | 2018-04-13 00:00:00 UTC ]
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#han kang
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While working on a recent story about hate speech spread by telephone in the ’60s and ’70s, I came across an interesting book that had been digitized by Google Books. Unfortunately, while it was a transcript of a Congressional hearing, and therefore should be in the public domain and not subject... Continue reading at Fast Company
[ Fast Company | 2018-04-12 00:00:00 UTC ]
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#google books
#surprisingly easy
#recent story
#congressional hearing
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Ali Smith's Winter (Hamish Hamilton), Laurie Penny's Bitch Doctrine (Bloomsbury) and Reni Eddo-Lodge's Jhalak Prize-winning Why I'm No Longer Talking to White People about Race (Bloomsbury) are among the10 titles longlisted for the 2018 Orwell Prize for Political Writing. Continue reading at The Bookseller
[ The Bookseller | 2018-04-11 00:00:00 UTC ]
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#ali smith
#laurie penny
#reni eddo-lodge
#longer talking
#white people