Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February. But after free-falling 17.4 percent, from 59.5 million unique visitors in January to 49.2 in February, Vice rebounded nearly all the way back in March, drawing 58.3 million uniques. So what caused Vice's huge fall—and subsequent Phoenix-like rise—the past two months? Ironically, it was smaller sites that Vice bundles with its own traffic in an effort to boost its overall numbers for sales purposes. A deeper look into comScore data shows that Vice itself didn't drop at all—unique visitors on Vice.com and its owned and operated channels like Broadly and Noisey actually gained visitors in each of the first three months of 2016. In March, Vice had its best month ever with its content garnering 27.9 million uniques. Like other digital publishers, Vice engages in practice known as "traffic assignment," handling ad sales for smaller viral destination sites like OMGFacts, Dose and Distractify and counting their traffic numbers. The February drop came from Distractify, whose visitors declined 68 percent from January. (Those extra sites collectively rebounded 28.5 percent in March.) This practice, while giving Vice and its advertisers a traffic boost, can also have an adverse affect because of the volatile nature of these sites. ... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-15 00:00:00 UTC ]
News tagged with:
#cable channel
#media company
This week's spirituality and religion news round-up includes another controversy for 'Fun Home,' a single mom's advice about loneliness, and 26 books for a "spiritual but not religious" reader today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fun home
#single mom
Anthony Bourdain, Alice Waters, Mark Bittman, and Yotam Ottolenghi are among the cookbook authors who contributed recipes to 'Soup for Syria: Recipes to Celebrate Our Shared Humanity.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anthony bourdain
#alice waters
#mark bittman
#yotam ottolenghi
#cookbook authors
Three Somali sisters who founded a publishing house, a Mormon author who says “we just can’t shame women,” and a controversial romance book are creating a buzz on the web today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web today
Learn about apostasy in Muslim communities and where the Bible appears in Harper Lee's 'Watchmen' in news stories on the web today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news stories
#web today
#harper lee
Tribune Content Agency, a content “clearinghouse” for Tribune Publishing, has launched a new video-syndication network, which will offer its publishing partners more than 1,000 new videos per day from media companies like Reuters, AP, Bloomberg, the Chicago Tribune and the LA Times. The network,... Continue reading at Digiday
[ Digiday | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tribune publishing
#publishing partners
#media companies
#chicago tribune
#content providers
Publishers and booksellers have enthusiastically welcomed the merger of the Man Booker International Prize and the Independent Foreign Prize for Fiction, saying it will create a prize with "a new stature", making "a good counterpoint" to the Man Booker itself. Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge boost
#man booker
Progressive Christian books struggle; new research on faith fiction; a religion author skips it for the summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
More news stories like this |
Association of Online Publishers Digital Publishing Awards give consumer publisher of the year award to newspaperThe Guardian picked up three prizes at this year’s Association of Online Publishers (AOP) Digital Publishing Awards, including consumer digital publisher of the year and best mobile... Continue reading at The Guardian
[ The Guardian | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
#awards ceremony
#ceremony hosted
#clear winner
A hijab-wearing female comics superheroine debuts; evangelical author Elisabeth Elliot memorialized. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
More news stories like this |
For advertisers and online publishers, combating ad fraud today is akin to a retailer trying to fight shoplifters by catching them in the act. But one ad- tech company has come up with an approach that's more like bouncing shoplifters before they can even enter the store.Ad-fraud prevention firm... Continue reading at Advertising Age
[ Advertising Age | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake traffic
#big problem
#waste $6
#recent interview
#cbs interactive
Sarah Knight was sick of commuting, P&L statements and eating salad at her desk at Simon & Schuster, so she quit to freelance and seek happiness. The post Sick of P&L Statements, Literary Editor Quits, Gets Web Kudos appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post sick
#sarah knight
#simon schuster
Female authors replace male pastors on Christian publishers' lists; a grant to an LGBT group--at Wheaton College? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian publishers
A new edition of Jilly Cooper's sexy novel, Riders, has moved a hand, previously on the bum, to a higher position — eliciting surprisingly strong reactions. The post Wandering Hand on Bum Book Cover Causes Controversy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#controversy appeared
#jilly cooper
The viral news publisher has made a push into hard news, with nearly half its editorial staff devoted to traditional news stories. But the vast majority of its traffic is still driven by entertainment and lifestyle content. Seventeen percent of its traffic in April, the first month BuzzFeed... Continue reading at Digiday
[ Digiday | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hard news
#news appeared
#vast majority
#lifestyle content
#goal isn
#high impact
John M. Templeton Jr. dies; Thomas Merton remembered; the legacy of Richard John Neuhaus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this |
Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian
[ The Guardian | 2015-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#early days
#digital era
#banner ad
#news publishers
Facebook aims to speed up the delivery of news on the companys mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles directly on Facebooks iPhone app.People already share a lot of articles on Facebook, particularly on... Continue reading at PC World
[ PC World | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook aims
#national geographic
#mobile apps
#individual parts
Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with many likes and comments have typically appeared high up in users' news feeds, but that is being... Continue reading at AdWeek
[ AdWeek | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#menlo park
#advertising program
#evolve media
#start paying
#elite daily
There is a “huge inequality” in earnings between writers, with a small number – 10% - earning most of the money made by professional authors, research released today (20th April) has found. The Business of Being an Author: A Survey of Authors Earnings and Contracts was commissioned by the... Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#professional authors
#small number
#money made
#research carried