Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February. But after free-falling 17.4 percent, from 59.5 million unique visitors in January to 49.2 in February, Vice rebounded nearly all the way back in March, drawing 58.3 million uniques. So what caused Vice's huge fall—and subsequent Phoenix-like rise—the past two months? Ironically, it was smaller sites that Vice bundles with its own traffic in an effort to boost its overall numbers for sales purposes. A deeper look into comScore data shows that Vice itself didn't drop at all—unique visitors on Vice.com and its owned and operated channels like Broadly and Noisey actually gained visitors in each of the first three months of 2016. In March, Vice had its best month ever with its content garnering 27.9 million uniques. Like other digital publishers, Vice engages in practice known as "traffic assignment," handling ad sales for smaller viral destination sites like OMGFacts, Dose and Distractify and counting their traffic numbers. The February drop came from Distractify, whose visitors declined 68 percent from January. (Those extra sites collectively rebounded 28.5 percent in March.) This practice, while giving Vice and its advertisers a traffic boost, can also have an adverse affect because of the volatile nature of these sites. ... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-15 00:00:00 UTC ]
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Terraform, Brooklyn-based Vice Media Group's first standalone literary platform, will be dedicated to original pieces of science fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
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Things are "only going to get tougher for traditional publishers unless we can show ourselves to be very good at what we do,” Ursula Mackenzie told the Society of Young Publishers (SYP) at its annual conference on Saturday (8th October). Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success in the past with his scare tactics, led the prank wars with his Zombie Apocalypse Halloween Prank. Undead... Continue reading at AdWeek
[ AdWeek | 2014-11-05 00:00:00 UTC ]
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Marvel has unveiled plans for a slate of new superhero films, expanding its already wildly successful comic book universe — and breaking ground with its first solo black and female hero movies. Continue reading at Stuff
[ Stuff | 2014-10-29 00:00:00 UTC ]
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Al Jazeera America has released Terms of Service, an online graphic novel that is the part of the network’s strategy of tapping into new forms of storytelling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
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Finland was a hugely successful Guest of Honor country at the Frankfurt Book Fair, prompting more than 7,500 news articles and numerous rights deals. The post Finland, Very Cool: “A Huge Success” in Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-23 00:00:00 UTC ]
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The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek
[ AdWeek | 2014-10-22 00:00:00 UTC ]
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BuzzFeed knows that if ain't broke, don't fix it. The publisher returned with a new Dear Kitten video with Friskies this week, though threw the cat’s mortal enemy—the dog—into the mix. And all the feline and canine love on the Internet has propelled the clip to 5.8 million views since it was... Continue reading at AdWeek
[ AdWeek | 2014-10-15 00:00:00 UTC ]
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Amid a flurry of seven-figure deals igniting this year’s Frankfurt Book Fair—many for books by first-time American authors—a short Spanish novel has generated buzz, and some hefty advances. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Bloomberg may be building its digital footprint, but it's still taking some design cues from print. The post Should publishers take Web design cues from print? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-07 00:00:00 UTC ]
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Metafilter's founder talks about the perils of Google Panda, publishers' current problems with Facebook and why he's already a fan of social network Ello. The post Web 1.0 dinosaur Metafilter modernizes, slowly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-29 00:00:00 UTC ]
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In the early 90s people balked at the idea of reading the news on a computer, yet if you looked at online services of the day (Compuserve and AOL), user demand would say otherwise. News was consistently among the top activity. Eventually that same demand drove Web 1.0 and by the time Web 2.0... Continue reading at Wired
[ Wired | 2014-09-17 00:00:00 UTC ]
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Bonnier imprint Blink Publishing has had to postpone the book tour for YouTube star Alfie Deyes... Continue reading at The Bookseller
[ The Bookseller | 2014-09-08 00:00:00 UTC ]
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Why is it a big deal for publishers to pay to promote their content on Facebook? The post Paying for traffic: the end of the last taboo? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-02 00:00:00 UTC ]
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If Scotland goes independent it is likely to cause “huge disruption” to bookselling... Continue reading at The Bookseller
[ The Bookseller | 2014-09-01 00:00:00 UTC ]
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New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-25 00:00:00 UTC ]
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The top newspaper and magazine publishers in the U.K. have now crossed the mobile-desktop audience threshold, with many reporting that over half their audience now views their content on mobile and tablet devices. The post Mobile traffic surpasses desktop for top UK publishers appeared first on... Continue reading at Digiday
[ Digiday | 2014-08-19 00:00:00 UTC ]
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PW spoke to the creators of How Sweet Eats, The Kitchn, Skinnytaste, and 100 Days of Real Food, as well as their editors, about what went into building their popular sites and their new cookbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek
[ AdWeek | 2014-08-06 00:00:00 UTC ]
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