What About an Ad Wall?

Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brands aren #european union

Another 'walled garden?' Here's what AT&T acquisition of AppNexus means

AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been... Continue reading at Advertising Age

[ Advertising Age | 2018-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #largest buyer #ad spending #brian lesser #time warner

Facebook Won’t Exclude News Publishers From Its Political Ads Policy

Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #political ads #news publishers #facebook announced #facebook head #facebook won

Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy

Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad policy #heated debate #mark thompson #campbell brown

Facebook won't exempt publishers from new political ad policy

If publishers think Facebook would give them an exemption from its new political ad disclosure policy, they have another thing coming. The social network's Campbell Brown has rejected calls for publisher exemptions to the "paid for" label in a blog... Continue reading at Engadget

[ Engadget | 2018-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #campbell brown #facebook won

AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales

MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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Authors Guild Adding Regional Chapters

The Authors Guild has announced an ambitious plan to open at least 14 regional chapters across the U.S. this year that will host variety of programs serving members in their local writing communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ambitious plan #authors guild

How Kiplinger uses Facebook ads to grow its newsletters

The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news publishers #paid media #ad policy

Forget fake news: How in-feed native ads can spread positive news

For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #powerful tool

Publishers try to use ad annoyance as a lure to subscribers

Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile ads #readers turn #usa today #post publishers #publishers including

In a tough ad climate, small publishers are finding success in small donations

Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #finding success #small publishers

Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nbc universal #vox media #digital publishing

Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO

Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make sense #policy change #ceo appeared

How Amazon is priming its ad business for the next year

Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age

[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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Pan Mac and Bloomsbury triumph at D&AD awards

A number of trade publishers have enjoyed success at the annual D&AD Awards, and will hope to win one of the body’s coveted Pencils at a prize ceremony this evening. Continue reading at The Bookseller

[ The Bookseller | 2018-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #trade publishers #pan mac

The Guardian view on ad tech: a tangled web | Editorial

Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian

[ The Guardian | 2018-04-23 00:00:00 UTC ]
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German supreme court rejects ad-block challenge

Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at BBC World

[ BBC World | 2018-04-20 00:00:00 UTC ]
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Index Exchange expands as ad tech consolidation looms

Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at Advertising Age

[ Advertising Age | 2018-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #helps publishers #index exchange #technology company