Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads. "I don't think a lot of people realize the length that a brand like Wendy's has to go to actually bring in things like fresh blackberries," said Brandon Rhoten, Wendy's vp of advertising, media and digital. "It's definitely a spoof that we thought would look good in someone's Facebook timeline. People are used to consuming this on a regular basis, it's just a little bit of a twist on what they may normally see." The video tells the story of a woman intent on making a Wendy's salad at home. What at first seems like a simple meal quickly gets out of control once the woman realizes that she needs to grow her own blackberries, a process that takes two years. Daniel Lobaton, creative director at VML, said the idea for the campaign came from seeing social media chatter about people trying to recreate items from the restaurant's menu. "When we started digging, we found out that people on Pinterest are actually copying Wendy's recipes," Lobaton said. "When... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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Former First Lady Michelle Obama will be reading children's books in a weekly series of videos for Penguin Random House and PBS Kids through May 11. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-17 20:08:16 UTC ]
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Orion has acquired the first book from Early Years specialist and playHOORAY! founder Claire Russell, to publish in e-book next week. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 07:21:34 UTC ]
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One of the world's most famous bookstores was forced to close because of the coronavirus outbreak and asked for help to pay the bills Continue reading at ABC News
[ ABC News | 2020-04-12 16:59:42 UTC ]
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The Reading Agency, Libraries Connected, Arts Council England and ASCEL have confirmed they will not be able to deliver the Summer Reading Challenge in its usual physical format this year. However, they have said a "high-quality digital offer" is in the pipeline. Continue reading at The Bookseller
[ The Bookseller | 2020-04-02 12:08:57 UTC ]
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For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday
[ Digiday | 2020-03-31 04:00:00 UTC ]
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Several indies have launched, with varying degrees of success, GoFundMe fundraising campaigns to help them raise funds to pay bills and employees during a national shutdown that may last for months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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Former “Blue Peter” presenter turned children's writer Konnie Huq is hosting a series of videos called "Science, Scribbles and Stories" to keep children entertained and educated over the coming weeks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 17:40:02 UTC ]
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Publisher revenues from digital subscription services surged 36.2% last year over the year prior. But can the trend last? Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Scholastic UK has created a pre-order campaign for Suzanne Collins' Hunger Games prequel that it says could drive trade to indie bookshops during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 08:56:22 UTC ]
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Writer Stephanie Wrobel puts her own spin on the true — and truly bizarre — mother-daughter tale. Continue reading at The Washington Post
[ The Washington Post | 2020-03-18 12:00:00 UTC ]
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Reviewing hundreds of toys for the ASTRA Best Toys for Kids nominations is keeping this Shelftalker blogger hard at play. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-12 12:00:00 UTC ]
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Campaigns for The Testaments by Margaret Atwood, Tall Tales & Wee Stories by Billy Connolly and Candice Carty-Williams' debut novel, Queenie, have been named winners at the Publishers’ Publicity Circle (PPC) Annual Awards 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 22:26:37 UTC ]
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Lisa Taddeo, Tayari Jones and David Mitchell are among the authors appearing at the Southbank Centre for its Summer Literature Season. Continue reading at The Bookseller
[ The Bookseller | 2020-03-09 15:43:34 UTC ]
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Flipboard TV, a curated video service inside the Flipboard application featuring content from publisher partners and local TV stations, debuted Friday with 16 channels, exclusively on Samsung Galaxy S20 phones. Flipboard Flipboard TV will provide video from major publishers including American... Continue reading at AdWeek
[ AdWeek | 2020-03-06 17:05:10 UTC ]
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The author’s second novel, finally getting published in the United States, was first released in the United Kingdom in 2007. Continue reading at The Washington Post
[ The Washington Post | 2020-03-02 20:00:31 UTC ]
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Over the weekend, two huge news stories—the coronavirus and the 2020 presidential campaign—took significant steps forward. On the virus front, we learned of the first and second deaths on US soil, both of which came at a hospital in Washington state; at least one local scientist believes that... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-03-02 13:00:19 UTC ]
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Indie bookshops are cashing in on a pre-order boom for Hilary Mantel’s new book and are hosting everything from midnight openings to silent discos this week. Continue reading at The Bookseller
[ The Bookseller | 2020-03-01 15:13:26 UTC ]
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Manilla Press has unearthed its “pioneering” zero-waste UK campaign for climate action manifesto The Future We Choose. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 07:40:21 UTC ]
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Set in East L.A., “Hi Five” is a multilayered crime tale that draws on the author’s love of Sherlock Holmes. Continue reading at The Washington Post
[ The Washington Post | 2020-02-13 15:00:00 UTC ]
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You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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