Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users that spoofs recipe videos and doubles as a promotion for the chain's summer blackberry salad. The video pokes fun and exaggerates the long and tedious work that goes into creating dishes worthy of Instagram like pretty salads. "I don't think a lot of people realize the length that a brand like Wendy's has to go to actually bring in things like fresh blackberries," said Brandon Rhoten, Wendy's vp of advertising, media and digital. "It's definitely a spoof that we thought would look good in someone's Facebook timeline. People are used to consuming this on a regular basis, it's just a little bit of a twist on what they may normally see." The video tells the story of a woman intent on making a Wendy's salad at home. What at first seems like a simple meal quickly gets out of control once the woman realizes that she needs to grow her own blackberries, a process that takes two years. Daniel Lobaton, creative director at VML, said the idea for the campaign came from seeing social media chatter about people trying to recreate items from the restaurant's menu. "When we started digging, we found out that people on Pinterest are actually copying Wendy's recipes," Lobaton said. "When... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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“This is a Book for People who Love the National Parks” is an illustrated guide with fun nuggets of information. Continue reading at The Washington Post
[ The Washington Post | 2020-05-27 12:57:27 UTC ]
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As soon as people discovered the pleasures of a diverting novel, some starchy scold swooped in to make them feel bad. Continue reading at The Washington Post
[ The Washington Post | 2020-05-27 12:00:00 UTC ]
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Find out how some libraries are shifting summer reading programs into digital spaces, maintaining their communities, and learning from the process. Continue reading at Book Riot
[ Book Riot | 2020-05-26 10:33:13 UTC ]
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Transporting audiobooks whisk us to Hindu Kush, the Gulf of Mexico and a 17th century pirate ship. Continue reading at The Washington Post
[ The Washington Post | 2020-05-26 06:40:27 UTC ]
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We've got suggestions for classics to rediscover, what to read if your brother is driving you nuts, plus ideas to help you process this whole Covid situation. Continue reading at Wired
[ Wired | 2020-05-20 12:00:00 UTC ]
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The billionaire philanthropist’s regular reading list is informed by the coronavirus crisis, with books about pandemics, how to survive difficult times, and what policies can help us recover Bill Gates, who has spent years warning the world about pandemics and whose foundation is now supporting... Continue reading at Fast Company
[ Fast Company | 2020-05-18 13:00:16 UTC ]
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Penguin Random House's efforts to to pivot to a new, digital normal are some of the broadest in the publishing business thus far, and its #BooksConnectUs initiative, which will turn two months old on May 20, is its connective tissue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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With sales increasing 160% last month over April 2019 in its direct sales division, Educational Development Corp. has repaid a $1.4 million loan it received under the Payroll Protection Program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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Everyone’s giving away games these days and while Square Enix’s new “Stay Home and Play” bundle isn’t free, it might as well be. The breadth and scope of the deal is pretty amazing: More than 50 games for under $40. That’s less than $1 per game, for those who can’t math.It’s the sort of... Continue reading at PC World
[ PC World | 2020-05-08 18:45:00 UTC ]
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The Arts and Humanities Research Council (AHRC) is to explore the impact of culture during the Covid-19 pandemic via a new campaign, Boundless Creativity. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 09:18:11 UTC ]
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Elliott & Thomspon is launching an online campaign to show "the comfort words can bring", in partnership with author Paul Anthony Jones. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 02:55:55 UTC ]
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While other book releases are being pushed back, “Big Summer” was moved up, because it’s just the escape we need right now. Continue reading at The Washington Post
[ The Washington Post | 2020-05-05 14:14:13 UTC ]
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The bestselling author returns with season two of his ‘Against the Rules’ podcast, shifting focus from the decline of referees in society to the proliferation of coaches. Since his first book was published back in 1989, Michael Lewis has been famous for explaining complex concepts and... Continue reading at Fast Company
[ Fast Company | 2020-05-05 06:00:31 UTC ]
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Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
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National Writing Day is launching a bank of online writing resources for students, as part of a campaign to encourage them to write during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 22:46:41 UTC ]
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The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek
[ AdWeek | 2020-04-27 19:15:41 UTC ]
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Andersen Press will publish Sally Nicholls' The Silent Stars Go By in November. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 07:51:23 UTC ]
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The independent bookstore e-commerce site Bookshop.org has seen a 2,000% increase in sales in the last month and has become a lifeline for many stores that have been temporarily closed by the Covid-19 pandemic. Yet despite its apparent success, the site has skeptics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Subscribers to audiobook subscription platform BookBeat are growing during the coronavirus pandemic, with bestsellers and well-known authors performing best. The post Sweden’s BookBeat Rides High on the Pandemic’s Audiobook Boom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-20 13:45:35 UTC ]
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Searching this cookbook mega-index is the best way to find out what's for dinner. Continue reading at Wired
[ Wired | 2020-04-18 13:00:00 UTC ]
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